Creating a comprehensive social media strategy. Managing presence in social networking sites including: FaceBook, Twitter and LinkedIn including posting on relevant blogs and content into social applications. Manage social media campaigns and day-to-day activities. Monitor trends in social media tools and applications. Educate management team on incorporating social media techniques while maintaining brand identity

Write, edit and proofread customer facing documents. Ensure priorities are handled effectively by modifying plans and actions in your own area of accountability.
Communicate and work with others across a wide range of geographies and cultures. Maintain and print calendar for creative team.

Developing editorial calendar. Write press releases for all events for the organization. Contact members of the media, and serve as a media liaison for events and organizational activities and board announcements. Producing content, design, print, and distribution of all YWCA collateral on programs, services and events. . Creating and managing brochures, logos, and other graphics for various marketing or information tools to be used for outreach and networking (FaceBook, Twitter and LinkedIn) activities.

Created, wrote and edited various company communication pieces including newsletters, e-blasts, web content, executive presentations and web content. Maintained and updated the internal/employee Web site. Responsible for implementing e-mail blasts, creating and updating mailing lists and managing the e-blast distribution and reporting tool. Provided recommendations on how to optimize employee communication messaging. Developed and implemented market plans including market strategy, sales coordination and media plan. Helped to develop brand consistency throughout company by implementing new corporate branding guidelines.

Increased the diversity of educational impact of company’s education-based video information. Coordinated the gathering of data and wrote scripts.

Reviewed subordinates work for effectiveness and accuracy. Identified resources needed to complete tasks and assigned each individual responsibilities. Leadership results included all subordinates receiving professional promotions and awards. Set objectives and identified resources available to achieve the expected results.