Rosa Espadaler
Head of Strategy & Service Design
Barcelona, SpainWith 20 years of experience as a problem framer and solver and generalist Designer. I provide a holistic perspective, have a curious attitude to learn and tackle new challenges, and display a passion for Design as a tool to improve people’s lives and jobs.
My motto: “Change won’t come by itself. Dare to bend the rules but don't lose Integrity in the process.”
My motto: “Change won’t come by itself. Dare to bend the rules but don't lose Integrity in the process.”
Work Experience
Gumboot Books
Illustrator
I illustrated a children book called "Then it rained" that got published in 2007 in English as well as Japanese.
I collaborated in a Literacy Project, the "World stories" book. It was published in August 2008.
I collaborated in a Literacy Project, the "World stories" book. It was published in August 2008.
June 2006
- July 2011
Vancouver, British Columbia, Canada
Discoverynet
Web Designer
I worked 3 month as an intern and 6 years as a Junior Web Designer.
September 2004
- May 2010
Barcelona, Spain
IBM
Strategy Design Leader
Managing hiring, training and engagement initiatives for the Design Practice.
Identifying synergies within IBM different groups to define and sell cross offerings.
Leading integration of IBM and ViewNext to define and sell cross Experience related offerings.
Running the IBM iX Studio in Barcelona.
Identifying synergies within IBM different groups to define and sell cross offerings.
Leading integration of IBM and ViewNext to define and sell cross Experience related offerings.
Running the IBM iX Studio in Barcelona.
April 2015
- May 2022
Spain
Fail Fast
Head of Strategy & Service Design
Consolidated offering and sales strategy about research, functional definition and design of digital businesses, services and products. Also established mentoring and training program for Fail Fast and set up Service Design Discipline team.
June 2022
- Present
Spain
Education
IBM
13 Credentials & 2 Silver Consulting Badges
Government & EU Consulting Badges
IBM Garage, Agile & Design Thinking Credentials
iOS Design, Accessibility & Design System Credentials
IBM Garage, Agile & Design Thinking Credentials
iOS Design, Accessibility & Design System Credentials
April 2015
- May 2022
Interaction Design Foundation
7 Certificates
Emotional Design, Gamification, Adoption & Appropriation
Accessibility, Design for VR & AR
Service Design
UX Management
Accessibility, Design for VR & AR
Service Design
UX Management
January 2019
- Present
Adobe
7 Sales Accreditations
Workfront, AEM Asssets, AEM Forms, AEM Sites, AEP, Customer Journeys with AJO, CDP
2019
- Present
Languages
English (Fluent),
French (Advanced),
Spanish (Native),
Catalan (Native),
Skills
App Design,
Cultural Transformation,
Design Thinking,
DesignOps,
Digital Illustration,
Editorial Illustration,
InVision,
Kanban ,
Lean UX,
Mobile First,
Prototyping,
Service Design,
User Experience Design,
Web Design,
Recommendations
"We met 5 years ago and our paths have crossed many times since. In a nutshell; Rosa is the driving force behind the design culture at IBM iX Spain and beyond. I also met some people of her team in the last years – the feedback was always equally outstanding: you will have a hard time to find any leader who is as passionate, creative and yet understanding for business design needs in our industry as Rosa. And she is also a very good person – which makes me proud to name her my colleague."
- Daniel Simon, Chief Design Officer at IBM Europe
"I have always valued Rosa's ability as a leader of design, people and projects. Perhaps the most rewarding part of working with her is seeing her passion for work that rubs off on the rest of the team and how she grows the professionals who work with her."
- Carlos Gonzalez, Design & Mobile Leader at Viewnext IBM sub-sidiary
"Rosa is an extraordinarily thoughtful and talented leader in her field. She has a bright mind, is tireless in her commitment to user-centered design and in delivering an exceptional experience to her clients. She impressed me with her ability to problem-solve and handle multiple projects successfully - often under demanding time constraints. In the area of iOS, it often takes years to develop the skill set that seems to come naturally to Rosa.”
- Suzzanne Connolly, Design Manager at Apple
- Daniel Simon, Chief Design Officer at IBM Europe
"I have always valued Rosa's ability as a leader of design, people and projects. Perhaps the most rewarding part of working with her is seeing her passion for work that rubs off on the rest of the team and how she grows the professionals who work with her."
- Carlos Gonzalez, Design & Mobile Leader at Viewnext IBM sub-sidiary
"Rosa is an extraordinarily thoughtful and talented leader in her field. She has a bright mind, is tireless in her commitment to user-centered design and in delivering an exceptional experience to her clients. She impressed me with her ability to problem-solve and handle multiple projects successfully - often under demanding time constraints. In the area of iOS, it often takes years to develop the skill set that seems to come naturally to Rosa.”
- Suzzanne Connolly, Design Manager at Apple