Todd Parham

Creative / Art Director

Greensboro, NC, USA
"Most ideas are a bit scary, and if an idea isn’t scary, it’s not an idea at all."
– Lee Clow


I have 20+ years of experience working on creative projects ranging from branding to design to broadcast, plus managing junior creative teams to challenge their ideas and finesse details in their designs and copy. I’ve been involved with clients in just about every segment, including John Deere, Ingersoll Rand, NCDOT, Lenovo, Samsung, NC Lottery, North State Communications, Comcast, DHL, and Sony — to name a few.

I believe that the concept is everything, working to distill it down into something that’s simple and unassailable, and giving a damn about the details along the way. Never attempting to shoe-horn my own style into a project, I dig deeper than what the data might suggest to uncover the one brand truth that will move the viewer to action.

Work Experience

Armed & Dangerous Creative

Creative Director / Principal

Partnering with specialty agencies to boost their in-house creative abilities to develop branding initiatives, digital ad campaigns & supporting landing pages, as well as continued support of Lenovo’s NA Retail efforts.
June 2017 - Present North Carolina, United States

ALPHA Marketing

Acting Creative Director

Providing creative oversight and strategic direction for channel marketing
initiatives for Lenovo and DHL, as well as internal branding efforts.
October 2016 - June 2017 North Carolina, United States

Trone Brand Energy

Sr. Art Director

Created and maintained new branding, and drove concepts home for clients like Ingersoll Rand, North State Communications, Craft Central, NC DOT, and the NC Lottery.
June 2013 - July 2016 North Carolina, United States

Freelance

Senior Creative

Worked with a number of above and below the line agencies and clients, including projects for Lenovo, Comcast, Sony Ericsson, Samsung, Labcorp, AT&T, Sony, Kodak and DHL Worldwide.
March 2008 - May 2013 North Carolina, United States

Clean Design

Sr. Art Director

Created and developed concepts for print and interactive projects. Managed projects from start to finish, directed photo shoots, prepared finished layouts, and built the tightest mechanicals this side of the Mason-Dixon line. Worked with diverse clients, including John Deere C&CE and Construction & Forestry groups, Glaxo Smith Kline, Sony Ericcson, and Progress Energy.
October 2001 - March 2008 North Carolina, United States

John Deere (C&CE Croup)

Art Director (contract)

Concepted and developed ideas with creative director and copywriter team for commercial and consumer equipment. Directed photo shoots for new and existing products. Designed everything from packaging to equipment trade dress.
March 2001 - October 2001 Raleigh, North Carolina, United States

McKinney

Studio Artist

Worked with art directors to prepare concepts and layouts for many clients, which included Audi North America, Disaronno (Bacardi), marchFIRST, XO Communications, Krystal Burger, and Ben & Jerry's Ice Cream. Deciphered art directors’ big ideas and made them a reality with my pencil and software know-how.
September 1999 - March 2001 North Carolina, United States

Education

School Of Communication Arts — Living Arts College

Bachelor of Arts - BA

Media Arts / Graphic Design
January 1996 North Carolina, United States

Awards

American Advertising Federation (AAF) - ADDY Awards

Silver - Television: Campaign

2015

American Advertising Federation (AAF) - ADDY Awards

Bronze - Integrated Campaign

2015

American Advertising Federation (AAF) - ADDY Awards

Silver - Advertising Self Promotion Interactive

2012

Hermes Creative Awards

Platinum, Gold - Interactive Media, Print

201101

Summit International Award

Bronze

2011

Media & Interactive Awards

Gold

2011

W3 Awards

Gold

2010

Davey Awards

Gold, Silver

2010