Greg Rolnick

Creative Director

San Diego, CA, USA
Creative leader with strong copy background looking to tell compelling stories that change consumer behavior and move brands forward. Comfortable presenting to anyone from CEOs to interns and leading teams of two or 20 (often in multiple cities at once). Passionate about new ideas, hockey, dogs, and persuasive sentence fragments.

Clients have included: Qualcomm, Wells Fargo, Purina, McDonald's, State Farm, Lowe's and more.

Specialties:
Digital, Social, CRM, Direct, Creative Leadership, Copywriting, Creative Strategy, Promotions, Team Management, Interactive Ideation, Presentation, Witty Banter and Snappy Patter.

www.LinkedIn.com/in/Rolnick

Work Experience

MeadsDurket

Creative Director

February 2017 - Present San Diego, California, United States

Mirum

Creative Director

Qualcomm, Mazda, Cobra Puma Golf, Dexcom, New Business

Highlights Included:
• Creative lead on 2nd largest account and longest-lasting client relationship
• Brought in at 11th hour to reinvent and co-lead winning creative on a global pitch in Singapore
• Helped create and produce Mirum24 -- a 24-hour "ideathon", which became a network-wide event
• Pitched, won, rebranded and developed a launch campaign for Equidate, a Silicon Valley start-up
• Serialized my time sheet entries into the ongoing saga of Svetlana and her quest for shtetl justice
September 2016 - January 2017 California, United States

Momentum Worldwide

Freelance Creative Director

Samsung, Mondelez, Tullamore DEW, multiple pitches
June 2015 - August 2015 Illinois, United States

Designkitchen/Blast Radius

Group Creative Director

Wells Fargo, HP, ISACA

Highlights Included:
• Pitched, won, and led the largest account at DK
• Established and managed creative at DK San Francisco (earning Platinum status on American Airlines)
• Developed creative platform for Wells Fargo’s largest ever credit card launch
• Finished in 2nd place in the office March Madness pool
April 2012 - April 2015 Illinois, United States

Arc Worldwide

Creative Director

Beneful, Pro Plan, Fancy Feast, Purina.com

Highlights Included:
• Redesign of Beneful.com
• Integrated Pro Plan campaign for the Westminster Dog Show (broadcast, digital, OOH, event)
• Crowd-sourced promotion to create a new flavor of Fancy Feast
• Getting a kitten to hit her mark (repeatedly)
• Having David Frei of the Westminster Dog Show on speed dial
January 2011 - April 2012 Chicago, Illinois, United States

Arc Worldwide

Associate Creative Director

Beneful, Pro Plan, Fancy Feast, Cat Chow, Purina.com

Highlights Included:
• Learning the art of cat food photo prep
• Playing a (literal) shell game with dog kibble
• Defining a new movie genre – Film Blanc
November 2009 - January 2011 Chicago, Illinois, United States

Tribal DDB

Copywriter/Associate Creative Director

Lowe's, McDonald's, State Farm

Highlights Included:
• Award-winning spring site/campaign for Lowe’s (with my voiceover copy read by Gene Hackman)
• Redesign and rebranding for Kobalt Tools
• Creating online videos for State Farm that were then used on broadcast
• Introducing America to the world’s smallest food architect
• Seeing my copy on a NASCAR bumper sticker
April 2007 - November 2009 Chicago, Illinois, United States

15 Letters

Copywriter

Orbitz, ESPN, Chrysler, TV Guide, Hostway, Coleco

Highlights Included:
• Giving voice to the Hostway brand via a talking glove
• Instigating verbal duels between Chicago sports legend bobble head dolls
• Creating the sport of “office chair jousting”
• Writing backstories for drag racing gondoliers and perfecting my Blackjack hand modeling skills
May 2005 - February 2007 Chicago, Illinois, United States

The Onion

Promotions Director

• Created and coordinated local, regional, and national promotions
• Lead copywriter for client advertising and internal company communications
• Master of Ceremonies for concerts, events, and festivals

Highlights Included:
• Inventing and producing MulletFest (a celebration of loud music, long hair, and cheap beer)
• Hearing President Clinton’s favorite Onion stories from (then) Congressman Rahm Emanuel
• Pulling off 150 Chicago promotions and 15 national online promotions in 1 year
July 2002 - December 2003 Chicago, Illinois, United States

Freelance

Writer/Journalist

• Freelance contributor to Chicago Magazine and Crain’s Chicago Business
• Weekly column in RedEye Chicago from January to April 2004
• Contributing writer for the 2003 Not For Tourists Guide to Chicago
• Updated 2002 Frommer’s Irreverent Guide to Chicago
• Wrote audio script and brochure for 2002 See It ALL walking tour of Chicago
• Music journalist/critic for CNN.com, Centerstage Chicago, and MustHear.com
• Wrote marketing materials for RPM & RMC (ATL-based mgmt companies)
April 2001 - August 2005 Chicago, Illinois, United States

Various Clients

Music Industry Impresario

Seven years in almost every facet of the music industry, working with myriad artists, nightclubs, major and independent record labels, A&R executives, public relations, publicity, and booking agencies, music conferences, award shows, and just about anyone with a guitar and a dream.
June 1995 - July 2002 United States

Education

Vassar College

Bachelor of Arts, Film

August 1991 - May 1995 Poughkeepsie, New York, United States

Awards

Interactive One Show, SXSW Finalist, Adobe Site of the Day, FWA Site of the Day, Webby's People's Choice, WebAward, NY Festivals Finalist, MarCom Platinum Award