Greg Rolnick

Creative Leader | Marketer | Pursuer of Big Ideas

San Diego, CA, USA
I’m an omni-channel creative leader with extensive agency experience in Chicago and the West Coast, looking to tell compelling stories that change consumer behavior and move brands forward. I’ve had the opportunity to develop creative–and drive results–for some of the most recognizable companies in the world.

Comfortable working with anyone from CEOs to interns and leading teams of two or 20 (often in multiple cities at once). Passionate about new ideas, hockey, dogs, and persuasive sentence fragments.

Before joining the advertising world, served as the Promotions Director for The Onion, was a freelance writer/journalist, and worked in numerous facets of the music industry.

Clients have included: Qualcomm, Wells Fargo, HP, Purina, McDonald's, State Farm, ESPN, Lowe's Home Improvement, and more.

Specialties: Digital, Broadcast, Social, CRM, Direct, Creative Leadership, Copywriting, Creative Strategy, Promotions, Team Management, Interactive Ideation, Presentation, Witty Banter and Snappy Patter.

Work Experience

MeadsDurket

Creative Director

Highlights Included:
• Creating multiple integrated brand outreach campaigns for the San Diego Honda Dealers
• Reinventing full brand campaign and marketing materials for the Del Mar Thoroughbred Club
• Crafting new mission statement and brand purpose for MeadsDurket agency (“The Next Step”)
• Writing a new messaging platform for Susan G. Komen San Diego (“When is Now”)
• Fulfilling a lifelong ambition to work with iconic sports mascot, The San Diego Chicken
February 2017 - August 2018 California, United States

Mirum

Creative Director

Qualcomm, Mazda, Cobra Puma Golf, Dexcom, New Business

Highlights Included:
• Being the creative lead on 2nd largest account and longest-lasting client relationship
• Flying in at the 11th hour to reinvent and sell winning creative on a global pitch in Singapore
• Pitching, winning, and developing a launch campaign for Equidate, a Silicon Valley start-up
• Helping create and produce Mirum24, a 24-hour "ideathon", which became a global event
• Serializing my time sheet entries into the saga of Svetlana and her quest for shtetl justice
September 2016 - January 2017 California, United States

Momentum Worldwide

Freelance Creative Director

Samsung, Mondelez, Tullamore DEW, multiple pitches
Highlights Included:
• Reinventing promotional copy approaches for Samsung retail consumer-engagement
• Helping lead multiple integrated pitches for experiential events, including the 2016 Ryder Cup
• Distilling a new, cross-channel experiential marketing plan to reward loyal whiskey drinkers
June 2015 - August 2015 Illinois, United States

Designkitchen/Blast Radius

Group Creative Director

Wells Fargo, HP, ISACA

Highlights Included:
• Pitching, winning, and leading the largest account at DK
• Helping establish and staff DK San Francisco office
• Managing creative teams in both Chicago and San Francisco
• Developing the creative platform for Wells Fargo’s largest ever credit card launch
• Finishing in 2nd place in the office March Madness pool
April 2012 - April 2015 Illinois, United States

Arc Worldwide

Creative Director

Beneful, Pro Plan, Fancy Feast, Purina.com

Highlights Included:
• Redesigning and relaunching Beneful.com
• Integrated Pro Plan campaign for the Westminster Dog Show (broadcast, digital, OOH, event)
• Pioneering the first crowd-sourced promotion to create a new flavor of Fancy Feast
• Getting a kitten to hit her mark (repeatedly)
• Having David Frei of the Westminster Dog Show on speed dial
January 2011 - April 2012 Illinois, United States

Arc Worldwide

Associate Creative Director

Beneful, Pro Plan, Fancy Feast, Cat Chow, Purina.com

Highlights Included:
• Learning the art of cat food photo prep
• Playing a (literal) shell game with dog kibble
• Defining a new movie genre – Film Blanc
November 2009 - January 2011 Chicago, Illinois, United States

Tribal DDB

Copywriter/Associate Creative Director

Lowe's, McDonald's, State Farm

Highlights Included:
• Award-winning spring site/campaign for Lowe’s (with my copy read by Gene Hackman)
• Redesign and rebranding for Kobalt Tools
• Creating online videos for State Farm that were then used on broadcast
• Introducing America to the world’s smallest food architect
• Seeing my copy on a NASCAR bumper sticker
April 2007 - November 2009 Illinois, United States

15 Letters

Copywriter

Orbitz, ESPN, Chrysler, TV Guide, Hostway, Coleco

Highlights Included:
• Reinventing Hostway’s digital marketing campaign through the adventures of a talking glove
• Developing concepts and crafting copy for Orbitz “advergame” rich-media web banners
• Creating a video-rich, interactive web site for ESPN fans to engage with the brand in a new way
• Writing backstories for drag racing gondoliers and honing my Blackjack hand modeling skills
May 2005 - February 2007 Illinois, United States

The Onion

Promotions Director

• Created and coordinated local, regional, and national promotions
• Lead copywriter for client advertising and internal company communications
• Master of Ceremonies for concerts, events, and festivals

Highlights Included:
• Inventing and producing MulletFest (a celebration of loud music, long hair, and cheap beer)
• Hearing President Clinton’s favorite Onion stories from (then) Congressman Rahm Emanuel
• Pulling off 150 Chicago promotions and 15 national online promotions in 1 year
July 2002 - December 2003 Chicago, Illinois, United States

Freelance

Writer/Journalist

• Freelance contributor to Chicago Magazine and Crain’s Chicago Business
• Weekly column in RedEye Chicago from January to April 2004
• Contributing writer for the 2003 Not For Tourists Guide to Chicago
• Updated 2002 Frommer’s Irreverent Guide to Chicago
• Wrote audio script and brochure for 2002 See It ALL walking tour of Chicago
• Music journalist/critic for CNN.com, Centerstage Chicago, and MustHear.com
• Wrote marketing materials for RPM & RMC (ATL-based mgmt companies)
April 2001 - August 2005 Chicago, Illinois, United States

Various Clients

Music Industry Impresario

Seven years in almost every facet of the music industry, working with myriad artists, nightclubs, major and independent record labels, A&R executives, public relations, publicity, and booking agencies, music conferences, award shows, and just about anyone with a guitar and a dream.
June 1995 - July 2002 United States

Education

Vassar College

Bachelor of Arts, Film

August 1991 - May 1995 Poughkeepsie, New York, United States

Awards

Interactive One Show, SXSW Finalist, Adobe Site of the Day, FWA Site of the Day, Webby's People's Choice, WebAward, NY Festivals Finalist, MarCom Platinum Award