Roger Oddone

Google: Senior Graphic Designer

San Francisco, CA, USA
I help companies to stand out among competition and connect with their audiences by creating efficient and unique corporate identities.

Work Experience


Lead Brand Designer

March 2014 - Present California, United States


Senior graphic designer

He is responsible for leading the creation of high visibility branding elements and iconography projects that define the look and feel of Google products.

Developed the most comprehensive visual asset guidelines in the company's history, featuring unified design for: product icons, logos, UI icons & illustration.

Work closely with product managers, marketing managers and engineers to create consistent and high impact visual assets, both static and interactive. Support and mentor less experienced designers.
February 2011 - San Francisco, California, United States

Roger Oddone Design Studio

Founder and Creative director

Founded and directed design studio focused on corporate identity development. Created comprehensive corporate identity systems, corporate materials, guidelines, user interfaces and icon families for a wide range of clients world wide. Responsible for conducting all creative processes: collaboration with clients to define brand strategy and brand architecture, visual research on audience/competition, visual proposals and presentations to senior level clients articulating the rationale on design concepts.

Executed all commercial attributions of the studio such as writing quotes and contracts, negotiating costs and maintaining a full and continual understanding of the project scope, budget, timings and resourcing. Coordinated with partners and freelancers, and represented the studio within the creative community including social networks and publications.
May 2009 - February 2011 Sao Paulo, Brazil


Project coordinator

Created comprehensive corporate identity systems, corporate materials and guidelines. Responsible for translating the brand essence defined by the strategy team into visual representations. Conducted audience/competition visual research, conceptualized visual proposals and presented to senior level clients the designs and concept rational. Supported and mentored less experienced designers.
June 2008 - April 2009 Sao Paulo, Brazil

Seragini Design

Senior graphic desiger

Created comprehensive corporate identities systems, corporate materials, annual reports, guidelines, packaging and digital interfaces. Collaborated with clients and the research department in defining brand strategy. Conducted audience/competition visual research, conceptualized visual proposals and presented to senior level clients the designs and concept rational. 
August 2004 - May 2008 Sao Paulo, Brazil

Madhouse Brand Makers

Graphic designer junior/ full/ coordinator

Created and altered primary and secondary packaging in compliance with Brazilian legal requirements as well as Novartis' international guidelines. Gained proficiency in Macromedia Freehand, Pagemaker, Photoshop and Microsoft office softwares. Collaborated in the creation of a software that decreased considerably the packaging development lead time. Responsible for collecting information, approvals, refining and delivering ready to print art works. Defined workflow procedures, organized/assigned works and lead 3 designers for a period of a year.
August 2000 - September 2003 Sao Paulo, Brazil


Central Saint Martins College Of Art And Design

Short course: Entrepreneurship for creatives.

August 2010 - August 2010 London, United Kingdom

Integrated Colleges Rio Branco

MBA - Branding, Brand Management

August 2005 - June 2007 Sao Paulo, Brazil

Brunel University

International Branding Week Course

Rio Branco's MBA extension module
September 2006 - September 2006 London, United Kingdom

School Of Fine Arts Sao Paulo

Graphic design

February 1999 - September 2001 Sao Paulo, Brazil


Portuguese (Native),
English (Fluent),
Spanish (Conversational),


Designing Brand Identity Book

Works featured in the book.


Adweek Talent Gallery

2 corporate identities featured on the Behance Network



Taiama's logotype selected for the Logolounge book number 6.


Computer Arts Magazine

Featured designer in the Computer Arts Projects magazine. Issue 135, Create the perfect logo.



8 corporate identities featured on the Behance Network


Featured designer


Branding Served

12 corporate identities featured on the Behance Network


Only Creative

Featured designer



3 logotypes featured on Logopond



Adobe Fireworks, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Graphic Design, Typography, Branding, Branding & Corporate Identity, Design Direction,