As Vice President, Executive Creative Director of R/GA London Rodrigo Sobral leads the agency creative vision alongside his partner James Temple and provides thought and innovation leadership for its clients. He joined R/GA in 2013, with focus on developing Broadcast and Campaigns capabilities, as well as a bold … Read More
As Vice President, Executive Creative Director of R/GA London Rodrigo Sobral leads the agency creative vision alongside his partner James Temple and provides thought and innovation leadership for its clients. He joined R/GA in 2013, with focus on developing Broadcast and Campaigns capabilities, as well as a bold creative vision to realise the agency’s ambition of becoming an integrated agency.
As a result of his successful leadership he has seen R/GA London double in size, win accounts like Nike, Google and be named Agency of the Year by Creative Review, AdAge and Campaign Magazine. During this time he also won a Gold Integrated Lion in Cannes, a Clio Film Grand Prix, three D&AD pencils between other major awards - a clear confirmation of the fully integrated approach Rodrigo believes in.
Rod is also a founding member of R/GA Los Angeles (Hustle) and Global Executive Creative Director on the Beats By Dr. Dre account. He led the development of the acclaimed Beats Pills, Hear What You Want and The Game Before The Game campaigns, helping the brand to become the #1 headphone in North America and Europe in advance of its acquisition by Apple for 3 billion dollars.
Prior to R/GA Rod was the Co-Founder and Executive Creative Director of the Mill Digital and before the Mill, he was a Creative Director at AKQA where he developed the prestigious Lace Up Save Lives, NikeFootball+, Nike Supersonic campaigns and won a Titanium Lion for the Write The Future campaign.
Over the last two decades, Rodrigo has been responsible for creating films and campaigns that move with culture and for designing genuinely useful products and services for leading global brands. He works by shaping a multi-disciplinary environment and his integrated approach to communications opens up fresh possibilities for brands and agencies thirsty for innovation.
Rodrigo has been recognized nationally and internationally by every major industry award show including 10 Cannes Lions, 5 D&AD Pencils and 4 Grand Prix in other major awards. He served as jury in awards and has been profiled as Top 20 Creative Players in Brazil by Meio & Mensagem in 2008, named in the top 20 Creative Directors in the UK by Campaign magazine in 2014 and named ‘Hot 100” by the British Interactive Media Association in 2015 - the annual showcase of the digital industry's brightest stars. Read Less