Rod Alonso
Storyteller, Content Strategist
Houston, TX, USA• 14+ years of Advertising and Marketing experience in the U.S. Total Market, Multicultural and Latin America
• 6+ years of experience in Digital & Social Media platforms including mobile and cross-channel integrations
• Track record of successful marketing campaigns across traditional media, new media channels
• Strong writing abilities with a long-time background in fiction writing and editing
• Proven capabilities in Creative Direction, Social Media, Content Strategy, UX/Usability. Intermediate knowledge
of SEO/SEM and Metadata strategy, CMS (Interwoven, Vignette), Google Analytics.
• Extensive brand portfolio with Fortune 500 brands including Finance, Energy, Communications and Retail
corporations such as: Verizon, Walmart, Chrysler, BBVA, BBVA Compass, Regions Financial, TD Bank, Fiat,
Ram Trucks, State Farm, Sony, Sony Ericsson, Toyota, TD Bank, FPL, Florida Lottery, Publix, etc.
• Around 50 international creative awards including Effie Awards, New York Festivals, Fiap, Clio Sports, Addys,
Webbys, Mobile Web Awards, etc.
• Strong multicultural background with multilingual abilities: English, Spanish and Portuguese
• 6+ years of experience in Digital & Social Media platforms including mobile and cross-channel integrations
• Track record of successful marketing campaigns across traditional media, new media channels
• Strong writing abilities with a long-time background in fiction writing and editing
• Proven capabilities in Creative Direction, Social Media, Content Strategy, UX/Usability. Intermediate knowledge
of SEO/SEM and Metadata strategy, CMS (Interwoven, Vignette), Google Analytics.
• Extensive brand portfolio with Fortune 500 brands including Finance, Energy, Communications and Retail
corporations such as: Verizon, Walmart, Chrysler, BBVA, BBVA Compass, Regions Financial, TD Bank, Fiat,
Ram Trucks, State Farm, Sony, Sony Ericsson, Toyota, TD Bank, FPL, Florida Lottery, Publix, etc.
• Around 50 international creative awards including Effie Awards, New York Festivals, Fiap, Clio Sports, Addys,
Webbys, Mobile Web Awards, etc.
• Strong multicultural background with multilingual abilities: English, Spanish and Portuguese
Work Experience
Direct Clients And Agencies
Advertising and Marketing Consultant
MarCom Consultant for national digital agencies and direct clients on Content Strategy, Branding, Copy and Creativity. Clients include: Jahia (Global CMS Platform), SapientNitro, Clinica Elbaum (Uruguay), Alma DDB, Republica, Iris Miami, Wikot Miami, and others. Creative advertising and marketing consulting for TV, Print, Radio, Digital and Outdoor campaigns. Concepting/Copywriting for Latin American and U.S. Hispanic Markets.
June 2009
- Present
Texas, United States
Lopez Negrete Communicat
Digital Creative Director
Manage digital and social integration with overarching Creative and Content Strategy. Clients include Fortune 500 companies such as Verizon, Chrysler and Walmart.
• Co-led Verizon FIFA World Cup 2014 campaign, a digitally driven campaign, averaging 18% engagement rate and totalizing 52,000+ social interactions on brand’s Facebook page and Twitter handle @VerizonLatino.
• Co-led and won 2014 Verizon Innovation Challenge, with a Uber-based service innovation on product delivery
• Led Verizon 2014 Holiday / Post Holiday “Good More, Not So Good More” integrated campaign. The results: 116,000 views with over 21,500 social interactions during the 2014 Holiday season.
• Spearheaded real-time marketing (RTM) activations during 2014 FIFA World Cup via @VerizonLatino handle, topping 88% ER and 94% positive sentiment.
• Co-led Verizon FIFA World Cup 2014 campaign, a digitally driven campaign, averaging 18% engagement rate and totalizing 52,000+ social interactions on brand’s Facebook page and Twitter handle @VerizonLatino.
• Co-led and won 2014 Verizon Innovation Challenge, with a Uber-based service innovation on product delivery
• Led Verizon 2014 Holiday / Post Holiday “Good More, Not So Good More” integrated campaign. The results: 116,000 views with over 21,500 social interactions during the 2014 Holiday season.
• Spearheaded real-time marketing (RTM) activations during 2014 FIFA World Cup via @VerizonLatino handle, topping 88% ER and 94% positive sentiment.
March 2014
- July 2015
Houston, Texas, United States
Sapient Nitro
Sr. Manager (Copy, Content Strategy)
Jointly led integrated and digital-only projects for BBVA and BBVA Compass, Adobe, Chrysler, Fiat, Ram Trucks, among others. Managed creative teams under ECD and Content Strategy projects along with Sapient UX teams, Social Strategists and Content Strategists across the network.
• Created and developed Ram Trucks “State Fair of Texas” documentary-style OLVs for 1st and 2nd Generation Hispanic Americans, which resulted in 300,000+ hits and featured stories in local TV and newspapers.
• Co-led NBA BBVA Compass website launch and evolution. Its Facebook Fan engagement platform propelled a 130% increase in conversion rates and made Kevin Durant and James Harden BBVA Compass household names.
• Worked on “The X-Games Hypemeter”, first social platform measuring real-time interactions on the 2013 X Games.
• Created and developed Ram Trucks “State Fair of Texas” documentary-style OLVs for 1st and 2nd Generation Hispanic Americans, which resulted in 300,000+ hits and featured stories in local TV and newspapers.
• Co-led NBA BBVA Compass website launch and evolution. Its Facebook Fan engagement platform propelled a 130% increase in conversion rates and made Kevin Durant and James Harden BBVA Compass household names.
• Worked on “The X-Games Hypemeter”, first social platform measuring real-time interactions on the 2013 X Games.
July 2012
- March 2014
Miami, Florida, United States
Avatar Creative Studio
VP Creative Director, Founder
Founded and managed a full-service creative agency, leveraging digital work for clients like Amadeus and Keiser University. Partnered up with Wikot Miami to incorporate work for BlackBerry in digital, social media and experiential projects in Latin and Central America.
CLIENTS: Todobebe, Amadeus North America, BSL, Keiser University.
• Lead business pitches and presentations that won clients such as: Todobebe, Amadeus North America and BSL (real estate).
• Developed brand strategy and creative for the launch of trade and consumer marketing including digital banners, email blasts, microsites, event décor pieces and other creative output for Amadeus North America.
• Developed marketing tactics including SEO content, web and offline content for BSL that lead to increasing sales by 20% in Central America and the Caribbean.
CLIENTS: Todobebe, Amadeus North America, BSL, Keiser University.
• Lead business pitches and presentations that won clients such as: Todobebe, Amadeus North America and BSL (real estate).
• Developed brand strategy and creative for the launch of trade and consumer marketing including digital banners, email blasts, microsites, event décor pieces and other creative output for Amadeus North America.
• Developed marketing tactics including SEO content, web and offline content for BSL that lead to increasing sales by 20% in Central America and the Caribbean.
June 2009
- July 2012
Miami, Florida, United States
MGS Communications
Associate Creative Director
ACD for both Hispanic Market (Southeast Toyota, DHL, Publix, Florida Lottery, Samuel Adams) and General Market (Florida Power & Light). Creative advertising for TV, Print, Radio and OOH campaigns. Concepting/Copywriting both in English and Spanish. Oral and written presentations to Hispanic clients and US clients.
December 2007
- June 2009
Miami, Florida, United States
Grupo Ghersy / Grey & Euro
Associate Creative Director
Associate Creative Director at Grupo Ghersy Comunicaciones Integradas, member of GREY and EURO/RSCG network. Agency based in Caracas, Venezuela. Creative concepting and copywriting of integrated and below-the-line campaigns. Promotions, product placement, guerilla marketing, online and others, managing brand team under the following accounts: Diageo (Johnnie Walker, Pampero, Cacique 500), Mercedes Benz, Procter & Gamble (ACE).
October 2006
- November 2007
Miami, Florida, United States
Tequila\TBWA
Copywriter - Creative Director
Leading Creative at TEQUILA\Uruguay, member of the TEQUILA\TBWA network. Development and creative direction of below-the-line campaigns (promotions, product placement, guerilla marketing, online, SMS messaging, non traditional advertising). Accounts: Arcor, Colgate, IPUSA (Industria Papelera Uruguay S.A.), Beiersdorf (Nivea), Carrau & Cia., (Old Times whisky), RBS (Disney).
October 2004
- September 2006
Uruguay
Education
Universidad De La Republica Oriental Del Uruguay
B.A. with Major in Communications (Advertising)
February 1997
- February 2001
Montevideo, Uruguay
ORT Uruguay
Postgraduate Certification in Marketing
January 2002
- December 2004
Montevideo, Uruguay
Languages
English (Fluent),
Spanish (Native),
Português (Conversational),
Awards
American Advertising Federation (AAF) - ADDY Awards
Gold, Silver
2012
New York Festivals Awards
Silver
2012
Festival Iberoamericano De La Publicidad (FIAP)
Mention
2012
American Advertising Federation (AAF)
Gold, Silver
2009
New York Festivals Awards
Shortlist
2009
Festival Del Caribe
Gold, Bronze
2009
El Ojo De Iberoamérica
Shortlist
2009
American Advertising Federation (AAF)
Gold, Silver
2008
The Communicator Awards
Award of Excellence, Award of Distinction
2008
Festival Iberoamericano De La Publicidad (FIAP)
Gold, Silver
2006
Campanas De Oro
Gold
2004
Skills
Adobe Creative Suite,
Advertising & Marketing,
Analytics ,
Art Direction,
Content Strategy,
Copywriter,
Creative Direction,
Digital Marketing,
SEO,
Social Media,
Ux,