Ivan Vasilev

Design Director

Moscow, Russian Federation
Creative/Design director with more than 10 years of experience in web/desktop/mobile UI design, advertising campaigns, brand identity development and team/project lead.


2013: Wrote and published a book about developing brand identity and creating trademarks (in Mann, Ivanov & Ferber, one of the best known business publishing houses in Russia).

2012-2014: Сampaigns and projects through Alfa-Bank period—Alfa/Iron Man 3 campaign, new Alfa-Click launch (famous russian online banking), PFM in the online banking and in mobile app (design and launch), new concept of mobile banking apps and new concept of online banking.

2001-2012: Founded and managed design studio which was subsequently acquired by one of the largest digital agencies in St. Petersburg (Russia). Created at least 2 websites or corporate identities every 3 month in studio and later in Molinos.Ru agency, some of these websites recieved “Runet’s Rating” awards (for example, sobaka.ru in 2012).

1998: Co-founded a successful start-up while in high school. “Soft5” quickly captured a significant market share and existed until 2012.

Strong skills:
— Web/Mobile UI design
— Typography and designing fonts (latin and cyrillic)
— Brand identity development
— Proficient in HTML/CSS coding for “quick and dirty” prototyping
— Project management
— Advertising and copywriting, creating ads and ideas

Software experience:
— Adobe Creative Suite/Creative Cloud (Illustrator, InDesign, Photoshop, DreamWeaver)
— FontLab
— Office tools—texts, presentations, spreadsheets, etc. (Google, Microsoft)

Work Experience

Alfa Bank

E-channels Design Director (title of Нead of Design Department)

Formed brand new department.
Hired team of professionals in UI design and web development.
Developed new concept of future online and mobile banking functionality, it's look and feel. Scheduled to launch Q2 2015.
UX/UI research, design and development.
New products launch.
September 2013 - Russian Federation

Alfa Bank

E-channels Project Manager in Marketing Department

Advertising campaigns for online banking, mobile banking and SMS-banking services.
Created ads, websites, planned campaigns, messages, both offline (print, outdoor and video) and digital.
March 2012 - September 2013 Russian Federation

Molinos Advertising Agency

Head of Web Development and Design Department

Client engagement
Web development and online advertising
HR (managing a team of 10 persons)
Projects management
Russian Federation

Rockbee Design

Founder, business owner, art-director

Client engagement
Web and brand identity design
HR (hired and managed a team of 5 persons)
Projects management
Design and art-direction
2001 - 2012 Russian Federation


Co-founder, sales manager, designer

UI design for software (icons, windows, colors, etc.) — ideas and mock-ups.
Direct sales and customer support (by phone, e-mail and on-site customer visits).
Website design and online advertising/sales (mostly forums and BBS’ at that time, but it worked well for sales in other cities and countries as well).
We sold over 100 copies in our city in the first year, then in different cities and countries.

Translated project’s manual and UI into English, prepared first marketing materials of our software.

When company matured, trained new salesmen.
1998 - 2001 Russian Federation


English (Fluent),
Russian (Native),


Runet Rating

Runet's Rating: Best MassMedia Website



Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Advertising, Branding, Identity, Illustration, Mobile Apps Design, UI Design , Web Design,