Partner & Co-Founder
HEAVY™ is a strategic design studio that helps organisations launch, evolve and reboot their brand.
There is no magic to how we work. We work rigorously and in close collaboration with our clients to design unique brand experiences. Together we challenge the ordinary with bold ideas and innovative concepts.
We design for a new age by working across creative boundaries. By blending creativity with technology, we create simple solutions to complex problems. Because by the end of the day, it is not about being digital or analogue – it is about being relevant.
We work with organisations of all sizes. Ranging from small disruptive start ups to large industry leaders. However they all share one common trait: An ambition to create unique and memorable experiences.
Creative Director & Head of Design
Working with visual identities and packaging design for national and international clients in close collaboration with the agency's digital and advertising department.
Part of the management team and responsible for daily management of the design team, developing overall design concepts, setting the visual direction and keeping attention to even the smallest detail in the printing productions.
Selected national clients: AI Gruppen, DFDS, Jeudan, Maersk Line, Schulstad, Storebælt, Torvehallerne KBH, Tulip, YouSee
Selected international cliebts: BEO, Hamleys, Sprite,
- December 2014
Worked with visual identities and packaging design for national and international clients in close collaboration with Creative Director Per Madsen.
Selected national clients: REPUBLIQUE, Nikolaj Kunsthal, Mannaz, Nørrebro Theatre, Toms, VisitDenmark, Riemann, Cathrine Raben Davidsen, Danish Ship Finance, Dyrberg/Kern, Lagkagehuset, Creative Circle, ParisTexas,
Selected international clients: Nestlé, Econcern, VELUX, Wenaas, Kwintet
- August 2011
Workshop / Magazine Design:
Teaching and arranging a workshop on magazine cover design with the 2. year students (60 students).
Workshop / Poster Design:
Teaching and arranging a workshop on poster design with the 2. year students (20 students).
Workshop / Packaging Design:
Teaching and a arranging a workshop on packaging design with the 2. year students (20 students).
Developing and expanding the zone identity program to cover the entire festival area, now covering a totalt of 18 zones, villages and cities.
Further development of the zone identity program. Implementing the identity to cover the nine zones of the inner festival area.
Asked to create the visual program and signage for the different festival zones. This design program is to be developed over the next couple of years.
Asked to decorate the world music stage, Astoria, at Roskilde Festival - North Europe's biggest music festival.
Member of the Board
Danish Designers is one of Europe's few truly multi disciplinary designers' associations, representing both practitioners and others, working professionally with design. Counting more than 1000 members, the organization makes up an effective and influential platform with a mandate to speak on behalf of a join professional design community in Denmark.
- June 2010