•Coach, Mentor, Train, and Manage a team of 2+ SEO Managers as well as 8+ SEO Specialists
•Provide knowledge-based and technical training to continually develop my team members
•Ensure positive client experience for all clients assigned to me as well as my team.
•Resolve any client escalation issues in a positive manner that is best for the client as well as Thrive
•Monitor client results across my entire team and make necessary recommendations for maximizing results as well as maximizing client relationships.
•Complete internal projects and analyses to increase Thrive’s efficiency and profit margins
•Manage my own small portfolio of high-value client projects
•Assist other departments when needed as a subject matter expert
•Conduct Quarterly Reviews and performance updates for team members
•Manage administrative tasks such as time off requests, expense report approval, etc.

•Set up and manage ongoing marketing plans for new clients
•Coach, Mentor, Train, and Manage a team of SEO Specialists to maximize
their success
•Maintain a high level of client satisfaction across all clients handled by my
team
• Ensure my team of SEO Specialists are adhering to SEO best practices,
company policies and procedures, while staying on the cutting edge of
new developments in the digital landscape
• Continue managing my own set of client accounts

• Set up and managed ongoing marketing plans for new clients
• Utilized internet experience to develop and manage all phases of organic search engine optimization and paid search campaigns for newly developed websites
• Performed keyword, industry, and competitor research using Moz, Raven Tools, SEORush, and other popular online marketing tools
• Analyzed website traffic reports, linking structures, codes, and content to be able to make smart recommendations to increase website traffic, the number of quality leads, and conversion rates
• Improved and optimized pay-per-click campaigns to get the most out of each dollar and click
• Wrote quality content including web pages, blogs, press releases, and ad copy
• Built quality back-links for clients’ websites to improve their search engine ranking
• Managed social media site profiles and built online communities
• Built email lists and managed email marketing campaigns

• Trained and mentored 13 Digital Marketing Specialists, Coordinators, and 3 Managers on current SEO, PPC, Inbound Marketing, CRO, Marketing Automation, and other best practices
• Planned and implemented strategies that increased productivity and output
• Led team management, motivation, performance, training, planning and career development
• Developed needed policy and procedures within the team while refining existing policy and procedures to maximize efficiency
• Worked closely with Sales team to identify new client and partnership opportunities
• Ensured client satisfaction across all projects
• Identified industry trends and propose solutions to maintain cutting-edge Digital Marketing strategies and tactics
• Maximized interdepartmental effectiveness

• Devised and implemented comprehensive digital marketing campaigns for clients to maximize ROI
• Instituted Organic and Local SEO campaigns that maximized website traffic
• Developed Cross-Browser compatible clean-coded Websites and Web properties for clients
• Designed websites that maximized conversion rates through usability, content structure, social engagement, and inbound marketing best practices
• Performed qualitative and quantitative analysis of online marketing results through various analytic platforms and reporting functions to develop key decisions on campaign efficacy and increasing results

• Optimized web site content for traffic and conversions
• Developed and implemented comprehensive backlink campaigns to company/product sites to increase Search Engine Rank
• Drove Traffic to main website through Social Media Marketing
• Managed and optimized PPC campaigns including but not limited to: Google Adwords, Bing Ads, Linkedin Ads, etc.
• Performed keyword research and optimization to increase website traffic and grow lead funnel
• Assisted with handling of digital campaigns such as: email marketing, Webinars, and/or lead nurturing including post-campaign follow up, tracking, and analysis of ROI
• Supported development of web content, marketing collateral, and tools for the sales team
• Utilized marketing automation platform to track and report on results to management
• Performed other department projects and tasks as required by Supervisor

• Devise and implement comprehensive digital marketing campaigns for clients to maximize ROI

• Institute Organic and Local SEO campaigns that maximize website traffic

• Develop Cross-Browser compatible clean-coded Websites and Web properties for clients

• Design websites that maximize conversion rates through usability, content structure, social engagement, and inbound marketing best practices

• Qualitative and quantitative analysis of online marketing results through various analytic platforms and reporting functions to develop key decisions on campaign efficacy and increase results

• Create and consult on Print Design Ads, Logos, Business Cards, and other graphic design pieces to enhance brand image for clients

• Drove standards of excellence through coaching, mentoring, and training 9 staff.

• Supported Store Manager in successfully implementing new initiatives with sustained results.

• Personally addressed customer complaints upon escalation.

• Developed quarterly, monthly, weekly, and daily sales plan to leverage team dynamics and exceed sales targets while delivering on brand promise of world class customer service.

• Developed relationships with clients with regard to personal finances

• Conducted Financial Needs Analysis with solution- based selling

• Opened, closed, and serviced all client checking, savings, money market, IRA accounts, etc.

• Coached and mentored tellers to become Personal Banker 1 and increase Branch sales

• Coordinated all aspects of launching new location together with Operations, and Facilities departments.

• Developed store processes and procedures resulting in most balanced metrics coupled with highest customer satisfaction rating in Charlotte district first 3 months of business.

• Coached and mentored employees on business development, personal growth and performance management.

• Managed 28 sales and support staff to perform all aspects of retail store operation

• Ensured operational compliance while making “best business decisions” with regard to customer escalations, employee situations, and company policies.

• Implemented new techniques and procedures that increased productivity and lowered costs.

• Refined Team through training, coaching, and mentoring to increase productivity, maximize effectiveness, and increase customer satisfaction.

• Personally addressed customer complaints upon escalation.

• Developed and implemented Sales strategies to exceed goals set forth by Store Manager

• Consistently exceeded goals set forth by Store Manager.

• Developed new accounts, generated growth and profitability, adept to changing circumstances with innovative sales strategies.

• Expanded loyal customer base and increased sales volume through personal attention to customers and networking.

• Utilized consultative selling process resulting in overall #1 Sales Representative for yearly "Key 3" Metric balance in Goldsboro location-2006

Curriculum consisted of learning numerous web development languages and techniques.

Programs:
• Dreamweaver CS6
• Photoshop CS6 and CC
• Flash CS6
• Visual Studio 2012

CMS/Blogging Platforms
• Wordpress
• Drupal

Coding/Programming Languages
• HTML5
• CSS3
• C+
• Javascript
• JQuery
• ASP.NET
• PHP
• MySQL