• Be the voice of the customer and a champion for world-class brand experiences
• Lead a cross-discipline experience creative team and agencies / vendors to invent and execute breakthrough solutions
• Manage all projects using Design Thinking principles with agile methods
• Manage multiple work streams with varying timelines and complexity
• A proven subject matter expert in the field of design, information architecture, writing, strategy and production
• Partner with strategists, analysts, researchers and other groups at Citi to co-create Design briefs and set expectations for deliverables
• Package creative concepts and present to internal stakeholders
• Support the Directors and Managing Directors in the overall growth and development of the Design capability across the company
• Manage careeer development of cross-discipline resources and be a motivating and inspiring force in the agency
• Accountability for the effective utilization of resources

After over 14 years working in visual communications, I became a co-founder of Cuckoo – an ideas based, digitally focused marketing communications agency founded on an open partnership model. I have been actively involved in all facets of the business as it has grown from 2 to 20 people. This includes finance, administration, recruitment, general management, client relationships and all agency operations. Not least, my role as Creative Director makes me responsible for the creative output of the agency.

At Iris I was tasked to strengthen the agency’s creative offering throughout the Asia Pacific region, and creatively lead accounts including, Sony Ericsson, Diageo, Adidas, Shell and CNN International. I managed a team of 5 creatives and was responsible for their career development as well as the work they produced.

In this role I created work spanning all communications disciplines including Print, Direct Mail and Interactive. Ogilvy also gave me the experience of creating several television commercials for some of our biggest clients. Being the creative lead on accounts such as DHL & Levis has lead to success at local and international award shows.

I joined Saatchi Singapore as an Art Director in the Integrated Creative Department. During this time I conceptualized campaigns for a variety of local and international clients. I enjoyed international awards for work on the Singapore Navy and developed a portfolio including brochures, direct mail, online and ambient advertising ideas.

As soon as I left college, I took this job in Saudi Arabia rather than do a placement at Saatchi’s in London. In this position I helped senior teams working on a variety of campaign material throughout the middle-east, from TVC’s to print campaigns. I was seconded to Saatchi’s in Dubai for 3 months