Renea Davis-Leathers
Owner
Oakland, CA, USAGraphic/Web Designer / IT Specialist / Instructor
Work Experience
University Of California
Communication, Training & Technology Specialist
Create a new brand for UC Procurement, a federation of procurement professionals at UC
Develop communication templates for Systemwide Procurement and the larger UC Finance organization
Create easy-to-understand infographics that document highly complex procurement systems and processes
Create training content in the Canvas learning management system
Run training events, both online and in-person
Responsible for continuous improvement initiatives for all communication vehicles/media
Partner with data analytics teams to create meaningful program status updates
Maintain multiple websites for various procurement-related programs across the UC system
Consolidated five procurement websites into one Drupal site, integrated with UC campus authentication systems
Develop marketing and informational websites and emails for an XPRIZE initiative
Design and implement an analytics program across all department communication channels
Create informational and training videos around complex financial and policy issues
Participate in RFx events as an evaluator for systemwide agreements
Lead change initiative to identify and breakdown departmental silos
Convert a library of PDF training content into ZenDesk knowledge base
Develop communication templates for Systemwide Procurement and the larger UC Finance organization
Create easy-to-understand infographics that document highly complex procurement systems and processes
Create training content in the Canvas learning management system
Run training events, both online and in-person
Responsible for continuous improvement initiatives for all communication vehicles/media
Partner with data analytics teams to create meaningful program status updates
Maintain multiple websites for various procurement-related programs across the UC system
Consolidated five procurement websites into one Drupal site, integrated with UC campus authentication systems
Develop marketing and informational websites and emails for an XPRIZE initiative
Design and implement an analytics program across all department communication channels
Create informational and training videos around complex financial and policy issues
Participate in RFx events as an evaluator for systemwide agreements
Lead change initiative to identify and breakdown departmental silos
Convert a library of PDF training content into ZenDesk knowledge base
June 2019
- Present
California, United States
Creative Reboot
Owner
Design and implementation of open source content management systems
Conceptualize and design national advertising and marketing campaigns
Conceptualize, design and maintain commercial and non-profit web sites
Photograph product and people, both in-studio and on-location
Develop and maintain strong relationships with clients
Conceptualize and design national advertising and marketing campaigns
Conceptualize, design and maintain commercial and non-profit web sites
Photograph product and people, both in-studio and on-location
Develop and maintain strong relationships with clients
October 2006
- January 2020
California, United States
Smith & Nephew
Web Developer
Conceptualized, designed and implemented global sales force extranet
Created and managed project workflows for multiple external vendors
Conceptualized iOS-specific apps and managed vendor production
Maintained several off-the-shelf and custom-built content management systems
Created company-wide workflow for digital content development
Trained multiple global business partners in content management, graphic design and digital content development
Partner with Integrated Marketing, Field Marketing and Product Marketing managers to understand requirements for web content activations, product launches, digital advertising campaigns, and new sales campaigns
Liaise between IT and marketing, at all levels of management, speaking in a language that management can understand without technical jargon
Work directly with localization vendors/partners to implement multi-lingual, region-specific sites
Work with regional marketing teams to ensure translated content is reviewed, localized, and launched in a timely manner
Assist with creating business requirements for project requests and determining necessary application development
Developed and executed email strategies, understanding target audience and key messages to build and deliver relevant and timely email content.
Help advocate for front-end and back-end web best practices throughout the organization
Drive content localization recommendations for regional sites
Day-to-day content updates for domestic and regional websites
Work in an enterprise CMS environment to author page content, including global navigation, page menus, body content, etc.
Created and managed project workflows for multiple external vendors
Conceptualized iOS-specific apps and managed vendor production
Maintained several off-the-shelf and custom-built content management systems
Created company-wide workflow for digital content development
Trained multiple global business partners in content management, graphic design and digital content development
Partner with Integrated Marketing, Field Marketing and Product Marketing managers to understand requirements for web content activations, product launches, digital advertising campaigns, and new sales campaigns
Liaise between IT and marketing, at all levels of management, speaking in a language that management can understand without technical jargon
Work directly with localization vendors/partners to implement multi-lingual, region-specific sites
Work with regional marketing teams to ensure translated content is reviewed, localized, and launched in a timely manner
Assist with creating business requirements for project requests and determining necessary application development
Developed and executed email strategies, understanding target audience and key messages to build and deliver relevant and timely email content.
Help advocate for front-end and back-end web best practices throughout the organization
Drive content localization recommendations for regional sites
Day-to-day content updates for domestic and regional websites
Work in an enterprise CMS environment to author page content, including global navigation, page menus, body content, etc.
October 2009
- Present
Tennessee, United States
Roebuck Auctions
Marketing Coordinator / Technology Specialist
Conceptualize and designed national advertising and marketing campaigns
Maintained online auction website
Streamline job standards and workflow
Implement online CRM
Acting as in-house technology purchasing agent
Troubleshoot and maintain computer and network issues in a cross-platform network
Maintained online auction website
Streamline job standards and workflow
Implement online CRM
Acting as in-house technology purchasing agent
Troubleshoot and maintain computer and network issues in a cross-platform network
June 2008
- October 2009
Memphis, Tennessee, United States
Brueck Advertising And Design
Art Director
Conceptualized and designed national advertising and marketing campaigns
Conceptualized, designed and maintained static and database-driven web sites
Photographed product and people, both in-studio and on-location
Supervised design team and streamlined job standards and workflow
Developed and maintained strong relationships with key customers
Acted as the agency's technology purchasing agent
Troubleshot and maintained all computer and network issues in a cross-platform network
Conceptualized, designed and maintained static and database-driven web sites
Photographed product and people, both in-studio and on-location
Supervised design team and streamlined job standards and workflow
Developed and maintained strong relationships with key customers
Acted as the agency's technology purchasing agent
Troubleshot and maintained all computer and network issues in a cross-platform network
May 2001
- October 2006
Bartlett, Tennessee, United States
Curlgirl Design
Owner
Provided individualized and group training in web site creation and maintenance
Provided group training to corporate and commercial clients in graphic design and prepress
Developed and designed web sites and print materials for commercial and non-profit clients
Provided group training to corporate and commercial clients in graphic design and prepress
Developed and designed web sites and print materials for commercial and non-profit clients
May 2000
- May 2001
Memphis, Tennessee, United States
PIP Printing
Graphic Designer
Conceptualized and designed advertising, marketing and other print materials as well as web sites
Developed and maintained strong relationships with key customers and coworkers
Performed pre-press work for all in-house printing
Troubleshot and maintained all computer and network issues in a cross-platform network
Implemented and trained customers and staff in the use of FTP
Developed and maintained strong relationships with key customers and coworkers
Performed pre-press work for all in-house printing
Troubleshot and maintained all computer and network issues in a cross-platform network
Implemented and trained customers and staff in the use of FTP
April 1998
- February 2000
Memphis, Tennessee, United States
Rupert Yen Photography
Photographer
Produced the first comprehensive product catalog for Sofamor Danek, Inc.
Served as client's key contact and maintained excellent customer relations
Developed specialized skills including the use of conventional and digital 35mm, medium and large format cameras and B&W darkroom equipment
Served as client's key contact and maintained excellent customer relations
Developed specialized skills including the use of conventional and digital 35mm, medium and large format cameras and B&W darkroom equipment
1995
- 1997
Memphis, Tennessee, United States
Education
University Of Memphis
BA
1994
- 1998
Memphis, Tennessee, United States
Languages
English (Native),
Awards
VOX
Print Media - Poster
2007
Skills
Adobe Creative Suite,
Camtasia,
Canvas,
Cascade,
CSS,
Digital Publishing Suite,
Dreamweaver,
Drupal,
HTML,
Illustrator,
Indesign,
JavaScript,
Joomla,
Macintosh And PC Networking/troubleshooting ,
Microsoft Office Suite,
MySQL,
Photoshop,
PHP,
Screenflow,
SharePoint,
SmartSheet,
WordPress,