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Corbet has a proven track record of leading creative teams to creating high caliber and engaging digital ad experiences that successfully deliver results well beyond their business goals. He has worked for a variety of clients, highlighted by, T-Mobile, Microsoft, and AT&T, as well as, various start-ups, non-profi… Read More
Corbet has a proven track record of leading creative teams to creating high caliber and engaging digital ad experiences that successfully deliver results well beyond their business goals. He has worked for a variety of clients, highlighted by, T-Mobile, Microsoft, and AT&T, as well as, various start-ups, non-profits, and government agencies. Read Less
  • Associate Creative Director
    Wunderman — Seattle, WA, USA
  • Creative Director
    Riverbed Design — Bainbridge Island, WA, USA
  • Art Director & Client Service Manager
    MarketFitz — Seattle, WA, USA
  • Sustainability Director
    AIGA — Seattle, WA, USA
  • Adjunct Professor
    Seattle Pacific University — Seattle, WA, USA
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Corbet sees design as a critical element in redefining how we use and view our resources. Everything that humans have created had to be designed at one point in its lifecycle. Whether it is a building, object, brand or communication it starts with defining what is the purpose for creating it. What is it supposed t… Read More
Corbet sees design as a critical element in redefining how we use and view our resources. Everything that humans have created had to be designed at one point in its lifecycle. Whether it is a building, object, brand or communication it starts with defining what is the purpose for creating it. What is it supposed to do, how long will it last, what happens to it after it is used, what is the cost, what resources will it use and who is it intended for. These are the parameters that define a project and its design. Corbet takes these parameters one step farther and views them through a sustainability lens.

# Can it be lighter and smaller to minimize waste?
# Can it use less materials, be re-useable or multi-functional?
# Can you use recycled, reclaimed materials and renewable resources to make it?
# Can you avoid toxic materials?
# Is it sourced from local, socially and environmentally responsible companies?
# Are the materials third party certified?
# Can it be made to last beyond its lifecycle or serve another use?
# How can it be distributed using less energy and materials?

These are design problems that weigh the economic, environmental, and social impact versus the communication needs that meet the end goal for the project. What do you hope to accomplish with the project and what are the externalities resulting from it? I look for areas where we can improve and maximize the cost of communications in a sustainable way by minimizing the impact and creating less waste. I believe that every project we work on can be improved through this process and lead to a successful end result. This is a collaborative effort with our clients. Together, we can make better decisions on the cost of the communications that will lead to a strategic advantage for our clients. Read Less
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