As Creative Development Manager, I have the responsibility to solely create all visual assets across the business. With a multi-disciplined approach, I collaborate with different teams and colleagues in the business on a variety of projects to deliver against our objectives in a timely and effective manner.

My principle remit is brand guardianship, in which I both protect and evolve the brand by ensuring all design touchpoints align with the brand guidelines and that those guidelines are fit for purpose in an ever-changing environment. In this role, I work alongside many different colleagues in the business, from the founders on new product design to the marketing team on POS displays and other collateral.

My most challenging and rewarding project to date was the rollout and implementation of a business-wide re-brand for our core products, produced by an international design agency. I worked closely with their design team to ensure their overall vision is delivered and used correctly across the business.

By taking the design ethos of our newly designed core products and the agency's design principles, I subsequently took the lead role in the rebrand of our licensed children's products. This involved creating various concepts for review by the business leaders and working closely with external licensors to ensure their own brand requirements were met.

In this role, I work across:
• Product design
• In-store POS and shippers
• Digital assets for website and retailers
• Social assets including marketing campaigns
• Packaging
• D2C marketing materials

Launched and designed a printed wedding magazine each quarter, distributed across four counties including London. This soon evolved into the UK's first fully interactive digital wedding magazine which sat alongside the website. My role was to oversee the entire online presence of the brand on social media, management of the WordPress website including the design and lastly the design of the digital magazine.

My role involved designing of new stationery templates, designing bespoke client work, checking artwork prior to printing, using printing equipment and final production of products.