Rick Soto

I've been a designer, art director, creative director and a so-so writer. I’ve made my clients a lot of money. Millions actually. Clients such as: Bank of America, Claris, (Apple), Philips, HCA, HP, Siemens, Nortel and many start-ups who were later gobbled up by global monsters. The pressure of deli…

Creative director on the loose

I design, direct, manage and write. My goal was and still is today to deliver my clients a ROI. Uh-huh. Get results, otherwise I'm creating wallpaper, and I'm not a decorator.

Advertising & Design

Creative advertising and graphic designer and now morphing into Fine Art where life for me began. However, I still do work in advertising & design, ideally with non-profits. But after all the years it has come down to this: Life is too short to work with jerks.

Adobe Pro