Instruction sheet designer for major toy brands including Paw Patrol, Monster Jam, DC, Blippi, Ms. Rachel, and more!

Deliver full-range marketing support for a high-growth market leader, upgrading media design and trade show impact. Expanding and tightening marketing operations, spearheading a large-scale media indexing product to lay the groundwork for smooth campaign deployments boosting market growth to the next level:

• Design Vibrant Media: Produce compelling photography and video content, including modernizing a 20-year-old legacy film.

• Coordinate High-Impact Trade Shows: Upgrade industry impact with high-impact booths and product presentations.

• Spearheading Asset Library Project: Supporting a major upcoming marketing campaign by building a 2000-item marketing asset library, in tandem with brochure and video photography roles.

Assumed roles previously filled by three marketing professionals, developing transformational marketing campaigns by upgrading consumer digital and print collateral, elevating the consumer experience:

• Designed Cohesive Multi-Channel Marketing Campaigns: Leveraged deep knowledge of product line and end-users.

• Elevated Consumer Experience: Revamped product installation and assembly manuals with user-friendly copy and layout.

• Deployed JL© Proprietary Furniture Builder Application: Implemented a new app for installers and consumers.

• Partnered with Dealers for Success: Developed cohesive messaging across channels with insights from nationwide dealers.

• Managed 20 retailer accounts for JL Design Lab Launch. Delivered superior service to new and existing accounts for onboarding, maintenance, and training for use of the propriety digital sales application.

Covered a post previously filled by two coordinators, seamlessly managing new and ongoing projects. Developed and executed sweeping marketing initiatives, sculpting distinctive visual identities for two divisions with cohesive brand messaging. Tightened asset management procedures, restoring operations after a system hack. Exploded market awareness to 1200 Instagram followers within 9 months by creating a high-energy visual identity through the full spectrum of creative services:

• Created 50 Media Designs Per Year: Innovative products included videos, brochures, and related in-house print media.

• Developed Distinct Visual Identity: Introduced a unified identity to accelerate market prominence.

• Reinvigorated Trade Shows by polishing trade show presence with booth planning and utility service coordination.

• Restored Operations with File Backups: A 2020 system hack threw operations into crisis, relying upon my backups to maintain smooth customer service with spec sheets and related materials.