Establish and evolve clients’ market exposure by leveraging digital and POP campaigns to enhance brand recognition and engagement. Develop and deploy cross-channel campaign integrations, exceeding clients’ expectations. Clients: VOSS, Paulaner USA, Tsingtao, UNIQLO, Harvest Sherwood, and Regal Springs.

Formulated consumer-focused marketing campaigns aimed at increasing digital and print subscriptions.

Crafted strategic brand and marketing communications for small businesses. Garnered increase market exposure by leveraging print and digital integration.

Devised and implemented integrative digital and print campaigns for leading liquor and CPG brands, leading to improved market penetration. Strong social media and microsite executions.

Conceive and executed innovative print designs for a range of POP and marketing materials such as shelf talkers, case cards, custom, and seasonal packaging, and advertising. Hired, trained, and supported a team of Digital Designers, Traffic Coordinators, Proofreader/Quality Controller, and a pool of Freelancers in attaining successful execution of over 1,200 elements annually on schedule and within budget. Communicated consistently and proactively with team members to ensure client needs, budgets, and production schedules were actualized. 

Created innovative print designs, conception, and post-production for a wide array of promotional campaigns. Spearheaded and managed integrity for over 10 brands within 6 client villages. Fostered strong communication with team members; leading to a reduction in workflow deficiencies.

Developed effective strategies, designed and executed marketing materials in collaboration with Brand Managers and Copy Editors, enhancing product visibility.

Cultivated strong relationships with Creative Director, Brand Managers, Copy Editors, and Print Production Director.

Managed projects, initiated and maintained workflow efficiency and productivity.