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I am Ricardo Arnaldo Baracco Perea, a Peruvian-Italian dyslexic creative. I was born before Mario Bros became popular. I studied Communications at University of Lima because the vocational test only said so, and an injury in the knee stopped my professional career as a football player.

At the age of 20 I started … Read More
I am Ricardo Arnaldo Baracco Perea, a Peruvian-Italian dyslexic creative. I was born before Mario Bros became popular. I studied Communications at University of Lima because the vocational test only said so, and an injury in the knee stopped my professional career as a football player.

At the age of 20 I started to focus on my artistic passion, and changed the football shoes for Photoshop and Microsoft Word. I started as a copywriter in JWT but realized that was better in visual concepts, so decided to change to the art direction.

For some months I joined BBDO México as an intern, and afterwards returned back to Peru to work for Leo Burnett Lima. In this agency I learned about the business, improved my creative skills, and won a few local, Latin American and Internationals awards with brands as El Comercio Newspaper, P&G, UPC University and BCP Bank.

After some years I had the opportunity to return to BBDO México as an Art Director Sr. to work in a more competitive market and international brands (Doritos, Scribe Notebooks, Alka-Seltzer, Mitsubishi, Snickers, and m&m). Two years went by and after a few Mexican awards and gaining experience I became an Associate Creative Director for Gillette Latin American and other brands like Tostitos, 3M (Scotch-Brite), Metlife, NFL México and Cinepolis Foundation.

2013 was the year of changes, when I took a new challenge as an Associate Creative Director for Nissan Latin-American in Teran /TBWA Mexico. Some opportunities come only once in lifetime, so after 9 months I accepted the challenge to move to a new culture and global market, and started working for Philip Morris Global account at Leo Burnett Lausanne, Switzerland as an Art Director.

During the last three years I’ve been working for all global projects of Philip Morris’ brands (Marlboro, Chesterfield, Philip Morris, L&M), and I’m part of the creative team for PM New Generation products (IQOS and Solaris).

I am an obsessed and passionate Art director and a very bad copywriter, with a vast experience in different brands, proficiency in Photoshop and Illustrator, having worked at different multicultural environments. I have the strong belief in mindset that, to create ideas that transcend borders and cultures, you must first cross borders and embrace cultures yourself. Read Less
  • Art Director
    Leo Burnett — Lausanne, Switzerland
  • Creative Director Associate
    Terán / TBWA — Mexico Distrito Federal, Mexico
  • Creative Director Associate
    BBDO — Mexico Distrito Federal, Mexico
  • Senior Art Director
    BBDO — Mexico Distrito Federal, Mexico
  • Art Director
    Leo Burnett — Lima, Peru
  • Art Director
    BBDO — Mexico Distrito Federal, Mexico
  • Junior Art Director
    BBDO — Lima, Peru
  • Trainnee
    JWT (J. Walter Thompson) — Lima, Peru
View Full Resume →
JURY

Grand Jury in the NYF International Advertising Awards 2016 (Print Category)


AWARDS

CANNES LIONS 2013
1 Short List - Gillette - Monuments - Empire State (Press - Outdoor)

CIRCULO CREATIVO 2012 (MEXICO)
(6 Gold - 2 Silver - 1 Bronze)
2 Gold - Gillette - Monuments - Empire State (Press - Outdoor)
2 Gold - … Read More
JURY

Grand Jury in the NYF International Advertising Awards 2016 (Print Category)


AWARDS

CANNES LIONS 2013
1 Short List - Gillette - Monuments - Empire State (Press - Outdoor)

CIRCULO CREATIVO 2012 (MEXICO)
(6 Gold - 2 Silver - 1 Bronze)
2 Gold - Gillette - Monuments - Empire State (Press - Outdoor)
2 Gold - Gillette - Monuments - Pisa Tower (Press - Outdoor)
2 Gold - Gillette - Monuments - Campaign (Press - Outdoor)
2 Silver - Gillette - Monuments - Eiffel Tower (Press - Outdoor)
1 Bronze - Gillette -You - Campaign (Press)

CIRCULO CREATIVO 2011 (MEXICO)
(2 Silver - 1 Bronze)
1 Silver - National Business - Fedex (Media)
1 Bronze - National Business - Fedex (Media)
1 Silver - Cinepolis Foundation- 15th Birthday (Film)

CIRCULO CREATIVO 2010 (MEXICO)
(3 Bronze)
1 Bronze - Scribe Note Books - Sketches - Laptop (Press)
1 Bronze - Scribe Note Books - Sketches - Control (Press)
1 Bronze - Scribe Note Books - Sketches - Campaign (Press)

CANNES LIONS 2007
1 Short List - El Comercio News Paper - Ojotas Nike (Film)



FIAP 2007 (ARGENTINA)
(1 Gold)
El Comercio News Paper - Ojotas Nike (Film)


GRAN APAP 2007 (PERU)
(2 Gold - 3 Silver - 3 Bronze)
1 Gold - El Comercio News Paper - Ojotas Nike (Film)
1 Gold - El Comercio News Paper - History Of The Peruvian Cuisine - Family (Press)
1 Silver - El Comercio News Paper - Country Of The World - Cannabis (Press)
1 Silver - El Comercio News Paper - Country Of The World - Chili (Press)
1 Silver - El Comercio News Paper - Country Of The World - Campaign (Press)
1 Bronze - El Comercio News Paper - History Of The Peruvian Cuisine - Campaign (Press)
1 Bronze - El Comercio News Paper - History Of The Peruvian Cuisine - Soldier (Press)
1 Bronze - UPC University - Floppy (Press)

GRAN APAP 2006 (PERU)
(1 GP - 2 Gold - 1 Silver - 1 Bronze)
1 Grand Prix - El Comercio News Paper - History Of The World – (Press Campaign)
1 Gold - El Comercio News Paper - History Of The World - The Saint Inquisition (Press)
1 Gold - El Comercio News Paper - History Of The World - Campaign (Press)
1 Silver - El Comercio News Paper - History Of The World - Newton (Press)
1 Bronze - El Comercio News Paper - History Of The World - Napoleon. (Press)

FIAP 2006 (ARGENTINA)
(1 Bronze)
El Comercio News Paper - History Of The World - The Saint Inquisition (Press)

SOL DE SAN SEBASTIAN 2006 (SPAIN)
1 Short List - El Comercio News Paper - The Saint Inquisition (Press) Read Less
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