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Ricardo Arnaldo Baracco Perea was born before the videogames started to be popular. He studied Communications at University of Lima because his vocational test only said so.

At the age of 20 he changed the gloves and soccer shoes for Photoshop and Word.
He started as a copywriter in JWT but he realized that he wa… Read More
Ricardo Arnaldo Baracco Perea was born before the videogames started to be popular. He studied Communications at University of Lima because his vocational test only said so.

At the age of 20 he changed the gloves and soccer shoes for Photoshop and Word.
He started as a copywriter in JWT but he realized that he was better in visual concepts and decided to change to the art direction.

For some months he made an internship in BBDO México and afterwards returned to Peru to work for Leo Burnett Lima. In this agency he learned and increased his capacity and won a few of local, Latin American and Internationals awards with brands as El Comercio News Paper (Perú) y P&G (Perú), UPC University (Perú) BCP Bank (Perú).

After some years he returned to BBDO México as Art Director Sr. to work in a more competitive market and international brands (Doritos, Scribe Notebooks, Alka Seltzer, Mitsubishi , Snickers, m&m). Two years went by and a after a few Mexican awards he became an Associate creative director for Gillette Latin American and other brands (Tostitos, 3M (Sotchbrite), Metlife, NFL México and Cinepolis Foundation).

Since 2012 he is facing a new challenge, to be the Associate creative director to Nissan Latin America and Caribbean, a market in growth. Read Less
  • Art Director
    Leo Burnett — Lausanne, Switzerland
  • Creative Director Associate
    Terán / TBWA — Mexico Distrito Federal, Mexico
  • Creative Director Associate
    BBDO — Mexico Distrito Federal, Mexico
  • Senior Art Director
    BBDO — Mexico Distrito Federal, Mexico
  • Art Director
    Leo Burnett — Lima, Peru
  • Art Director
    BBDO — Mexico Distrito Federal, Mexico
  • Junior Art Director
    BBDO — Lima, Peru
  • Trainnee
    JWT (J. Walter Thompson) — Lima, Peru
View Full Resume →
- CANNES 2013
1 SHORT LIST - Gillette - Empire State - Outdoor


- CIRCULO CREATIVO 2012 (México)
(6 Golds - 2 Silver - 1 Bronze)

2 GOLD - Gillette - Monuments - Empire State (Press - Outdoor)
2 GOLD - Gillette - Monuments - Pisa Tower (Press - Outdoor)
2 GOLD - Gillette - Monuments - Campaing (Press - Outdoor)
2 S… Read More
- CANNES 2013
1 SHORT LIST - Gillette - Empire State - Outdoor


- CIRCULO CREATIVO 2012 (México)
(6 Golds - 2 Silver - 1 Bronze)

2 GOLD - Gillette - Monuments - Empire State (Press - Outdoor)
2 GOLD - Gillette - Monuments - Pisa Tower (Press - Outdoor)
2 GOLD - Gillette - Monuments - Campaing (Press - Outdoor)
2 SILVER - Gillette - Monuments - Eiffel Tower (Press - Outdoor)
1 BRONZE - Gillette -You - Campaing (Press)

- CIRCULO CREATIVO 2011 (México)
(2 silver - 1 Bronze)

1 SILVER - National Business - FEDEX (Media)
1 BRONZE - National Business - FEDEX (Media)
1 SILVER - Cinepolis Fundation- 15th Birthday (Tv)

- CIRCULO CREATIVO 2010 (México)
(3 Bronze)

1 BRONZE - Scribe Note Books - Sketches - Laptop (Press)
1 BRONZE - Scribe Note Books - Sketches - Control (Press)
1 BRONZE - Scribe Note Books - Sketches - Campaing (Press)

- CANNES 2007
1 SHORT LIST - El Comercio News Paper - Ojotas Nike (tv)

- FIAP 2007
1 GOLD - El Comercio News Paper - Ojotas Nike (tv)

- GRAN APAP 2007 (Perú)
(2 Golds - 3 Silver - 3 Bronze)

1 GOLD - El Comercio News Paper - Ojotas Nike (tv)
1 GOLD - El Comercio News Paper - History of the peruvian cusine - Family (press)
1 SILVER - El Comercio News Paper - Country of the world - Canabis (Press)
1 SILVER - El Comercio News Paper - Country of the world - Chilli (Press)
1 SILVER - El Comercio News Paper - Country of the world - Campaing (Press)
1 BRONZE - El Comercio News Paper - History of the peruvian cusine - Campiang (press)
1 BRONZE - El Comercio News Paper - History of the peruvian cusine - Soldier (press)
1 BRONZE - UPC University - Floppy (press)



- GRAN APAP 2006 (Perú)
(1 GP - 2 Golds - 1 Silver - 1 Bronze)

1 GRAND PRIX - El Comercio News Paper - History of the world - Campaing
1 GOLD - El Comercio News Paper - History of the world - The Saint Inquisition (Press)
1 GOLD - El Comercio News Paper - History of the world - Campaing (Press)
1 SILVER - El Comercio News Paper - History of the world - Newton (Press)
1 BRONZE - El Comercio News Paper - History of the world - Napoleon.

- FIAP 2006
1 BRONZE - El Comercio News Paper - History of the world - The Saint Inquisition (Press)

- SOL DE SAN SEBASTIAN 2006
1 SHORT LIST - El Comercio News Paper - The saint Inquisition (press) Read Less
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