Rey Amio

Senior Digital Art Director / Digital Designer

Dubai, United Arab Emirates
I'm a digital art director, multimedia designer and creative developer with deep expertise in interactive design, front-end development, 3D and photography.

Work Experience

Momentum MENA

Senior Digital Art Director

August 2011 - United Arab Emirates

Innovations Digital / Promoseven

Creative Group Head / Senior Digital Art Director

• Worked on innovative digital campaigns for a wide variety of global brands (Nivea, McDonalds, Johnson & Johnson, L’Oreal, Diesel, Nissan, Ralph Lauren) as well as major local and regional clients (Dubai Duty Free, Abu Dhabi Islamic Bank, Dubai Cares, Mall of Arabia).

• Conceptualized, designed and produced digital creative from start to finish, including Flash and HTML websites, Flash and Flex applications, social media applications, augmented reality applications, real- time interactive 3D and motion graphics.

• Spearheaded R&D in front-end technologies. Led the agency in the shift to industry-standard AS3 code and W3C-compliant xHTML pages. One of the first to use of Adobe’s Flash Text Engine as a solution to render Arabic bidirectional text using dynamic data sources.

• Pioneered the use of Flash Augmented Reality (FLAR). Developed the first Flash-based augmented reality creatives in the region.
May 2008 - Dubai, United Arab Emirates

Lakeside Creative

Creative Director

• Headed and managed a team of six multimedia designers and one SEO specialist.

• Supervised the conceptualization and design processes. Provided direction on concepts, execution, and quality of output. Gave final approval to designs. Ensured that deliverables were in line with client specifications and expectations.

• Wrote and maintained style guides for key projects.

• Led the development of ActionScript, 3D and/or motion design projects.

• Led brainstorming and peer training sessions.

• Ensured that each designer’s skillset was up-to-date and met current industry standards. Prescribed and approved training activities as necessary.

• Conducted semi-annual performance evaluations. Helped each team member establish development targets and career goals on a regular basis. Provided feedback on performance levels. Recommended compensation adjustments and promotions.

• Screened, interviewed and hired all members of the creative group. Represented Lakeside Creative as a member of Lakeside Technologies’ management committee.
November 2003 - August 2007 Manila, Philippines


Gemas Effie Awards MENA

Gold, Social Media (Subway - Inches to Togetherness)


Gemas Effie Awards MENA

Silver - F&B FMCG (Coke Studio)


Gemas Effie Awards MENA

Bronze - Social Media (Coke Studio)


Dubai Lynx International Advertising Festival

Silver - Promo and Activation (Coke - Today I Will)


Dubai Lynx International Advertising Festival

Bronze - Corporate Image & Information (Coke - Today I Will)


Mena Cristal Festival

Sapphire - Web or E-Communication (Coke - Today I Will)


Dubai Lynx International Advertising Festival

Shortlist, Interactive Category (The JamJar)



Flash, Photographic Lighting, 3D Modeling, 3d Rendering, 3D Texturing, ActionScript 3, Art Direction, Audio Editing, CSS3, Flex, Front-end Programming, HTML5, JavaScript, Midi, Motion Graphics , Music Sequencing, Nonlinear Editing, Photography, User Interface Design, Web Design,