Rene Flores
Designer/Illustrator
Austin, TX, USADetail-oriented graphic designer and illustrator with extensive experience providing visual solutions in the high tech and public sectors. Segues a rich design skillset cultivated through more than 15 years of experience in graphic design and e-learning to deliver beautiful, innovative end-user content.
Work Experience
240 Tutoring
Digital Artist
Cross-collaborative environment in continued education, working to segue expert knowledge into digital study guides for a variety of teacher certification exams. Design original graphics and illustrations for embedded study materials in online exam prep courses.
• Delivered approximately 500 original digital graphics for coursework aimed at preparing educators for recertification.
• Ensured the development of critical, accurate e-learning materials by consulting a diverse set of subject matter experts in STEM, social studies, and language arts.
• Facilitated quality assurance of deliverables by cross-referencing subject matter expertise with existing standards in readability and accessibility.
• Delivered approximately 500 original digital graphics for coursework aimed at preparing educators for recertification.
• Ensured the development of critical, accurate e-learning materials by consulting a diverse set of subject matter experts in STEM, social studies, and language arts.
• Facilitated quality assurance of deliverables by cross-referencing subject matter expertise with existing standards in readability and accessibility.
August 2018
- Present
Texas, United States
Macmillan Learning
Digital Artist
Partnered with curriculum specialists to develop design work with an emphasis on technical precision for online STEM coursework. Adapted design strategy across levels of learning and development, from high school to college.
• Developed approximately 1500 original illustrations for a smooth user experience.
• Utilized multi-sensory design principles through Apple iBooks Author to format e-textbooks; integrated typographic, image-based, and video elements in order to improve information retention.
• Cross-referenced company preferences with design best practices to create visual style guides, increasing design team’s efficiency by contextualizing graphics standards across STEM subjects.
• Developed approximately 1500 original illustrations for a smooth user experience.
• Utilized multi-sensory design principles through Apple iBooks Author to format e-textbooks; integrated typographic, image-based, and video elements in order to improve information retention.
• Cross-referenced company preferences with design best practices to create visual style guides, increasing design team’s efficiency by contextualizing graphics standards across STEM subjects.
May 2011
- February 2017
Texas, United States
NXP Semiconductors
Senior Art Director
Synthesized broad strategies across all areas of operations to create focused deliverables in web, multimedia, advertising, and special events. Emphasized brand specific strategies to ensure quality, consistent design work.
• Cooperated with internal sales and marketing specialists to facilitate the front-end development of a proprietary internal sales tool.
• Collaborated with marketing teams to adapt objectives into creative print and web collateral, clearly articulating unique messaging to customers.
• Cooperated with internal sales and marketing specialists to facilitate the front-end development of a proprietary internal sales tool.
• Collaborated with marketing teams to adapt objectives into creative print and web collateral, clearly articulating unique messaging to customers.
January 2011
- May 2011
Texas, United States
Austin Community College
Multimedia Developer
As an established voice in educational multimedia, consulted with instructors to adapt learning objectives to multimedia products for offline curriculum. Utilized design best practices to enhance student experience and improve performance.
• Facilitated the back-end development of dynamic web content for college courses with HTML, JavaScript, and CSS
• Integrated front-end design by utilizing Photoshop, Illustrator, and Flash, delivering immersive learning environments that improved students’ knowledge retention.
• Led faculty and staff on the benefits and applications of educational multimedia by facilitating original workshops and training.
• Facilitated the back-end development of dynamic web content for college courses with HTML, JavaScript, and CSS
• Integrated front-end design by utilizing Photoshop, Illustrator, and Flash, delivering immersive learning environments that improved students’ knowledge retention.
• Led faculty and staff on the benefits and applications of educational multimedia by facilitating original workshops and training.
October 2008
- May 2010
Texas, United States
Independent Contractor
Freelance Visual Designer
Cultivated experience in Adobe Flash animation and graphic design, seeing projects through to completion across contracts in education and marketing.
• CompassLearning: Cultivated interactive, online learning environments by developing original graphics and Flash animations for middle school level mathematics coursework.
• Springbox Interactive Marketing: Segued established branding guidelines into the development of an original, interactive marketing presentation.
• CompassLearning: Cultivated interactive, online learning environments by developing original graphics and Flash animations for middle school level mathematics coursework.
• Springbox Interactive Marketing: Segued established branding guidelines into the development of an original, interactive marketing presentation.
November 2007
- March 2008
Texas, United States
University Of Texas
Web Graphic Designer
Used project management skills to oversee the design and user interfacing for the UTOPIA Web Portal – a collection of gateway sites to the online collections of the University of Texas at Austin.
• Collaborated with UI specialists to ensure exceptional readability and functionality, per usability and accessibility standards.
• Directed a team of two graphic designers and two webmasters to cultivate design consistency across a full network of gateway sites.
• Created graphics standards to shape branding and marketing collateral, which were implemented in all online and offline materials for UTOPIA.
• Collaborated with UI specialists to ensure exceptional readability and functionality, per usability and accessibility standards.
• Directed a team of two graphic designers and two webmasters to cultivate design consistency across a full network of gateway sites.
• Created graphics standards to shape branding and marketing collateral, which were implemented in all online and offline materials for UTOPIA.
June 2003
- June 2007
Texas, United States
Education
Awards
National Association Of Government Communicators
First Place, Promotional Print Campaign - "Texas Coastal Wetlands"
National Association Of Government Communicators
First Place, General Interest Brochure - "E-Source"
Skills
Adobe Animate,
Adobe Creative Cloud,
Adobe Creative Suite,
Adobe Flash,
Adobe Fresco,
Adobe Illustrator,
Adobe Illustrator,
Adobe Indesign,
CSS,
Digital Illustration,
Digital Photo Editing,
Digital Scanning,
Drawing,
Google Docs,
Google Sheets,
Graphic Design,
HTML,
Illustration,
Photoshop,
Traditional Illustration,
Windows,
Toolset - Design
• Graphic design and illustration expertise
• Branding design, prepress print design
• Photo manipulation
• Timeline animation
• Branding design, prepress print design
• Photo manipulation
• Timeline animation
Toolset - Software
• Advanced: Illustrator, Photoshop
• Intermediate: InDesign, Dreamweaver, Audition
• Working: Microsoft Office, Google Workspace
• Intermediate: InDesign, Dreamweaver, Audition
• Working: Microsoft Office, Google Workspace
Toolset - Tech
• Basic HTML
• CSS, JavaScript
• WordPress
• CSS, JavaScript
• WordPress