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I am a Creative Director for SUCCESS Partners, in Plano, TX.
I prepare marketing plans, retail experiences and art direction for a series of popup and e-commerce stores in the MLM industry. We use creativity in all its forms, to drive sales and inspire distributors to succeed, using the marketing tools sold in our… Read More
I am a Creative Director for SUCCESS Partners, in Plano, TX.
I prepare marketing plans, retail experiences and art direction for a series of popup and e-commerce stores in the MLM industry. We use creativity in all its forms, to drive sales and inspire distributors to succeed, using the marketing tools sold in our stores. Read Less
  • Creative Director
    Success Partners — TX, USA
  • Freelance Creative Director / Owner
    Reinecke Design Studio — TX, USA
  • Event Promotions Manager
    Success Partners — TX, USA
  • Graphic Designer
    Beauty Systems Group — Denton, TX, USA
  • Graphic Artist
    Beauty Systems Group — Denton, TX, USA
  • Account Executive
    Hearst Corporation — Plainview, TX, USA
  • Advertising Manager / Intern
    Wayland Baptist University — Plainview, TX, USA
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Event Promotions Manager, Success Partners
October 2013-Present
• Developing effective promotions plans and for commerce and event retail.
• Planning and executing visual campaign strategies that create a pleasing store environment and
encourage conversion and increased sales per customer.
• Coordinate prom… Read More


Event Promotions Manager, Success Partners
October 2013-Present
• Developing effective promotions plans and for commerce and event retail.
• Planning and executing visual campaign strategies that create a pleasing store environment and
encourage conversion and increased sales per customer.
• Coordinate promotions, sourcing and retail environments for over 150 pop-up stores/year.
• Developing and leading a creative team to execute monthly promotions, flash sales, social media
campaigns and web content.
• Maintaining production schedules, assets and manage brand consistency for a team of 3 creatives.
• Communicating creative vision, timelines and expectations to clients stakeholders across multiple
departments.
• Art directing photo shoots for all web and event inventory and product marketing campaigns.
• Writing Marketing copy for print collateral and e-commerce.
• Designing marketing graphics for web, print and physical store environments.
• Sourcing print services and retail fixtures.

Graphic Designer, Beauty Systems Group
May 2007-October 2013
Develop Print and light interactive solutions for trade customers in the beauty industry. Flagship projects include Trade show Collateral, POS Signage and monthly catalogs.
• Creative force behind bimonthly education brochure
• Creative lead for Student-centric Catalog.
• Cut startup production time by 15% by improving the internal communications process.


Lead Cashier, Hobby Lobby
May 2005-May 2007
• Managed a team of 6-8 cashiers in a retail environment.

Account Executive, Hearst Corporation
January 2004-April 2005
Meet the needs of local businesses by introducing the benefits of Newspaper advertising to their marketing plan.
• Grew Client List by 35% in one year.
• Introduced Cultural Crossroads, a bi-weekly publication designed to meet the needs of the city’s growing Hispanic Population. Cultural Crossroads now grosses over $200,000, in print advertising, annually.

Advertising Manager, Wayland Baptist University "Trail Blazer"
January 2001-December 2002
Develop relationships with local business owners, and introduce the benefits of newspaper advertising in the collegiate market. Design newspaper advertising to meet their needs.
• Increased advertising sales by 150%.
• Introduced innaugural Bridal issue, which produced 40% of the advertising revenue for that year. Read Less
BFA Graphic Design May 2007
Abilene Christian University

Studies in Art Education 2000-2004
Wayland Baptist University
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