I am an Creative Director & Marketing Manager in Denton, TX. I help establish promotions and marketing communications in the retail space. My goal is to use creativity in all its forms, to drive sales and tell the story of your brand.
Event Promotions Manager, Success Partners October 2013-Present • Developing effective promotions plans and for commerce and event retail. • Planning and executing visual campaign strategies that create a pleasing store environment and encourage conversion and increased sales per customer. • Coordinate promot… Read More
Event Promotions Manager, Success Partners October 2013-Present • Developing effective promotions plans and for commerce and event retail. • Planning and executing visual campaign strategies that create a pleasing store environment and encourage conversion and increased sales per customer. • Coordinate promotions, sourcing and retail environments for over 150 pop-up stores/year. • Developing and leading a creative team to execute monthly promotions, flash sales, social media campaigns and web content. • Maintaining production schedules, assets and manage brand consistency for a team of 3 creatives. • Communicating creative vision, timelines and expectations to clients stakeholders across multiple departments. • Art directing photo shoots for all web and event inventory and product marketing campaigns. • Writing Marketing copy for print collateral and e-commerce. • Designing marketing graphics for web, print and physical store environments. • Sourcing print services and retail fixtures.
Graphic Designer, Beauty Systems Group May 2007-October 2013 Develop Print and light interactive solutions for trade customers in the beauty industry. Flagship projects include Trade show Collateral, POS Signage and monthly catalogs. • Creative force behind bimonthly education brochure • Creative lead for Student-centric Catalog. • Cut startup production time by 15% by improving the internal communications process.
Lead Cashier, Hobby Lobby May 2005-May 2007 • Managed a team of 6-8 cashiers in a retail environment.
Account Executive, Hearst Corporation January 2004-April 2005 Meet the needs of local businesses by introducing the benefits of Newspaper advertising to their marketing plan. • Grew Client List by 35% in one year. • Introduced Cultural Crossroads, a bi-weekly publication designed to meet the needs of the city’s growing Hispanic Population. Cultural Crossroads now grosses over $200,000, in print advertising, annually.
Advertising Manager, Wayland Baptist University "Trail Blazer" January 2001-December 2002 Develop relationships with local business owners, and introduce the benefits of newspaper advertising in the collegiate market. Design newspaper advertising to meet their needs. • Increased advertising sales by 150%. • Introduced innaugural Bridal issue, which produced 40% of the advertising revenue for that year. Read Less
BFA Graphic Design May 2007 Abilene Christian University
Studies in Art Education 2000-2004 Wayland Baptist University