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I am an Creative Director & Marketing Manager in Denton, TX.
I help establish promotions and marketing communications in the retail space. My goal is to use creativity in all its forms, to drive sales and tell the story of your brand.
  • Founder, Creative Strategist
    Reinecke Design, LLC — Denton, TX, USA
  • Associate Art Director
    GameGuard Outdoors — TX, USA
  • Creative Director
    Success Partners — TX, USA
  • Event Promotions Manager
    Success Partners — TX, USA
  • Graphic Designer
    Beauty Systems Group — Denton, TX, USA
  • Graphic Artist
    Beauty Systems Group — Denton, TX, USA
  • Account Executive
    Hearst Corporation — Plainview, TX, USA
  • Advertising Manager / Intern
    Wayland Baptist University — Plainview, TX, USA
View Full Resume
Associate Art Director, GameaGuard Outdoors
May 2016-August 2017
• Responsible for e-commerce marketing strategy & digital design.
• Key responsibilities included establishing & implementing digital marketing, e-mail
campaigns, social media & web merchandising.
• Optimized product tagging and collections t… Read More
Associate Art Director, GameaGuard Outdoors
May 2016-August 2017
• Responsible for e-commerce marketing strategy & digital design.
• Key responsibilities included establishing & implementing digital marketing, e-mail
campaigns, social media & web merchandising.
• Optimized product tagging and collections to make products easier to find.
• Simplified promotions strategy to maximize response, while increasing margins.
• Introduced PPC Advertising, transactional e-mails & Landing page workflows.
• Maintained a click rate of up to 9%, and conversion rate of 3%.
• Responsible for a 41% increase in web sales, from $700K, to over $1.2M, annually.

Event Promotions Manager, Success Partners
October 2013-April 2016
• Developing effective promotions plans and for commerce and event retail.
• Planning and executing visual campaign strategies that create a pleasing store environment and
encourage conversion and increased sales per customer.
• Coordinate promotions, sourcing and retail environments for over 150 pop-up stores/year.
• Developing and leading a creative team to execute monthly promotions, flash sales, social media
campaigns and web content.
• Maintaining production schedules, assets and manage brand consistency for a team of 3 creatives.
• Communicating creative vision, timelines and expectations to clients stakeholders across multiple
departments.
• Art directing photo shoots for all web and event inventory and product marketing campaigns.
• Writing Marketing copy for print collateral and e-commerce.
• Designing marketing graphics for web, print and physical store environments.
• Sourcing print services and retail fixtures.

Graphic Designer, Beauty Systems Group
May 2007-October 2013
Develop Print and light interactive solutions for trade customers in the beauty industry. Flagship projects include Trade show Collateral, POS Signage and monthly catalogs.
• Creative force behind bimonthly education brochure
• Creative lead for Student-centric Catalog.
• Cut startup production time by 15% by improving the internal communications process.


Lead Cashier, Hobby Lobby
May 2005-May 2007
• Managed a team of 6-8 cashiers in a retail environment.

Account Executive, Hearst Corporation
January 2004-April 2005
Meet the needs of local businesses by introducing the benefits of Newspaper advertising to their marketing plan.
• Grew Client List by 35% in one year.
• Introduced Cultural Crossroads, a bi-weekly publication designed to meet the needs of the city’s growing Hispanic Population. Cultural Crossroads now grosses over $200,000, in print advertising, annually.

Advertising Manager, Wayland Baptist University "Trail Blazer"
January 2001-December 2002
Develop relationships with local business owners, and introduce the benefits of newspaper advertising in the collegiate market. Design newspaper advertising to meet their needs.
• Increased advertising sales by 150%.
• Introduced innaugural Bridal issue, which produced 40% of the advertising revenue for that year. Read Less
BFA Graphic Design May 2007
Abilene Christian University

Studies in Art Education 2000-2004
Wayland Baptist University
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