Very few Chief Creative Officers have had the opportunity or experience of having worked across five continents; Originally from Australia Reed Collins has been based in Hong Kong for the last 8 years and is responsible for the creative output of all Ogilvy offices in APAC. Working with IKEA, KFC, Coca Cola, Altoids, Kellogg’s, Nestle, Fox Sports, Nintendo, Huawei and Shiseido brands along the way.

Under his leadership, Ogilvy Hong Kong was crowned the #1 agency in Greater China at Cannes Lions Festival of Creativity for the last 3 years. Named Creative Person of the year in 2017 by Campaign Magazine and the most awarded creative in the world for his 2001 Fox Sports campaign according to the Gunn Report.

With over 30 Cannes Lions, 20 D&AD pencils and 25 One Show pencils (Including Best of Show) under his belt so far. He is also extremely humbled that some of this work features as part of the permanent collection at the MoMa NYC and to be recently named Jury President for Direct at Cannes Lions Festival of Creativity 2020.