Rory Loeb is a San Francisco-based, multi-disciplinary art director, design leader and designer working in the creative group at NVIDIA. There he takes his rigorous design methodology and emphatic attention to detail, endlessly probing questions and voracious appetite to learn, and hunkers down on building branding systems, packaging, and creating powerful, crisp, bold world-wide campaign work on the company's growing consumer product lineup, as well as corporate initiatives.

He's won a few shiny objects (HOW Magazine's In HOWse Design Competition, ACUI Steal This Ideal, NIRSA Creative Excellence, Red Bull Soapbox Competition), but what really drives his creative juices are travel, getting his hands dirty building physical objects, and a never-ending playlist of electronic music, and the occasional 80s hair rock song.

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