Rodolfo Oliveira

Creative Copywritter

Work Experience

Merqueo

Creative copywriter

Coordination of multichannel digital campaigns focused on 360 marketing. Localization of Spanish and English content, strategies, storytelling and branding guidelines of the Latam team for Brazil. Creative planning and executive production of actions with influencers and creators. Strategic support in CRM and automation actions. Development of flows for Inbound Marketing. Creating content and rich materials with a B2C focus. Development of presentations and negotiation with creative suppliers.
June 2021 - Colombia

SENAI

UX Writer Freelance

UX writing strategies for the new websites of the National Service for Industrial Learning, a non-profit, public interest private institution. Management of digital strategies and coordination of UX-oriented content. Coordination of a team of designers and programmers. Production of communication and audiovisual solutions for endomarketing, corporate education, e-learning and 360 marketing strategies for B2B and B2C.
February 2021 - October 2021 Brazil

LABOX Comunicação Estratégica

Creative copywriter

Coordination of multichannel campaigns for B2C and B2G customers. Audiovisual production coordination. Strategic planning for bids. Management of digital strategies. Project management and creative writing for social interest campaigns, as well as electoral marketing.
October 2018 - February 2020 Brazil

LiraPub Comunicação

Copywriter and Content Strategist

Audiovisual production coordination. Production of audiovisual content, simplifying complex messages with a focus on sales. Inbound marketing flow planning. Multichannel creative writing with a web focus. Strategic and executive planning of digital campaigns, especially with Facebook Ads. Digital account management for B2B and B2C customers (FIAT, KIA, food chains and tech companies).
June 2017 - September 2018 Brazil

SEBRAE

Marketing Intern

Writing and creative direction of campaigns. Operational support in entrepreneurship events, including micro and small businesses, in addition to startups. Monitoring of social networks. Active participation in Media Training and media checking actions.
June 2016 - October 2016 Brazil

Education

ESPM

Especialista em Comunicação e design digital

A pós-graduação teve foco no desenvolvimento das competências relacionadas ao universo digital como comportamento do consumidor digital, marketing para buscadores, mídias sociais e novas mídias, digital branding, ecommerce, arquitetura de informação, prototipagem, usabilidade e estratégias de gamificação.
September 2017 - November 2018 São Paulo, Brazil

Universidad Iberoamericana

Marketing y Publicidad

Intercambista do programa de Bolsas Ibero-americanas do Banco Santander Brasil, onde expandi minha formação nas matérias de Branding, Criatividade e Inovação, Animação 2D e Marketing Digital.
January 2017 - May 2017 León, Mexico

UNIT/AL

Bacharel em Comunicação Social - Publicidade e Propaganda

- Bolsista de iniciação científica com a pesquisa "A reprodutibilidade sociocultural em uma comunidade remanescente de quilombos no estado de Alagoas".
August 2013 - June 2017 Maceió, Brazil

Languages

Ingles (Fluent),
Espanhol (Fluent),
Japonês (Beginner),

Awards

PSCOM

Vencedor do 24º Guerreiros da Criação - Categoria Mídia Digital (Vestibular CESMAC)

2017

Skills

Adobe Illustrator, Adobe InCopy, Adobe XD, Content Marketing, Copywritting, Inbound Marketing, Marketing Digital, Redação Publicitária,

Certificação

Inbound Marketing pela HubSpot