Raymond Prucher
Designer
New York, NY, USA
(845) 274-3489
raymondprucher.com
Communicate. Then, get out of the way.
It is difficult to frame design within a philosophy without incriminating oneself. Plato surely would have something to say about the idea in itself and Marx would have something to say about design’s role in class struggle. I don’t know what design is supposed to be or do, any more than I know the purpose of art. Expression in and of itself is useless to the greater balance of humanity, and the idea that design is in service to the masses is presumptuous, at best. I do know that if I am to solve any problem as a designer, it is to facilitate communication. The rest is either propaganda or wishful thinking. Buckminster Fuller really said it best, without politicking, “When I am working on a problem, I never think about beauty but when I have finished, if the solution is not beautiful, I know it is wrong.”
It is difficult to frame design within a philosophy without incriminating oneself. Plato surely would have something to say about the idea in itself and Marx would have something to say about design’s role in class struggle. I don’t know what design is supposed to be or do, any more than I know the purpose of art. Expression in and of itself is useless to the greater balance of humanity, and the idea that design is in service to the masses is presumptuous, at best. I do know that if I am to solve any problem as a designer, it is to facilitate communication. The rest is either propaganda or wishful thinking. Buckminster Fuller really said it best, without politicking, “When I am working on a problem, I never think about beauty but when I have finished, if the solution is not beautiful, I know it is wrong.”
Work Experience
Williams Lea Tag
Senior Graphic Designer
Servicing the global account of Goldman Sachs
This is a 360 degree, client-facing role managing everything print and digital, soup to nuts: from initial client content, through project brief, estimating, kickoff meeting, concept development, design, production, testing/preflight/press checks, delivery and cost reporting.
invites, environmental, wayfinding, flyers, brochures, booklets, reports, data visualisation, infographics, animations, agendas, web and app assets, slideshows, tshirts, presentation decks, posters, cards, tags, swag, banners, backdrops, lockups, icons and... Name it. I have probably worked on it.
This is a 360 degree, client-facing role managing everything print and digital, soup to nuts: from initial client content, through project brief, estimating, kickoff meeting, concept development, design, production, testing/preflight/press checks, delivery and cost reporting.
invites, environmental, wayfinding, flyers, brochures, booklets, reports, data visualisation, infographics, animations, agendas, web and app assets, slideshows, tshirts, presentation decks, posters, cards, tags, swag, banners, backdrops, lockups, icons and... Name it. I have probably worked on it.
August 2014
-
New Jersey, United States
Freelance Designer
Graphic Design, Branding, Web, Typography
Select Clients:
• Ritz-Carlton
• Outcast Interiors, LLC
• Omnia: Branding, Creative and Digital Agency
• Avantgarde Brand Services
• Paraguas Books
• Altamash Urooj fotografía
• BIN 41 Wine Bar
• Sorbonne University & University of Montreal
Select Clients:
• Ritz-Carlton
• Outcast Interiors, LLC
• Omnia: Branding, Creative and Digital Agency
• Avantgarde Brand Services
• Paraguas Books
• Altamash Urooj fotografía
• BIN 41 Wine Bar
• Sorbonne University & University of Montreal
August 2008
-
New York, United States
Cynergy Data
Marketing and Communications Specialist
Design:
• Design and manage corporate site, intranet, social media and eblasts
• Design and execute animated shorts and banners for new products and services, corporate site and online publications
• Develop web icons for new products and services
• Design reference guides, posters, sell sheets, merchant materials, instructional booklets, forms and direct mail
• Design corporate presentations
• Prepare advertisements for print
• Copywriting, editing and proofreading
Project management:
• Coordinate scheduling of marketing creative projects, including advertising and print collateral, promotionals, and internal and external communications
• Liaison with internal departments, printers, mail houses, promotions and publications
• Direction and supervision of interns
• Design and manage corporate site, intranet, social media and eblasts
• Design and execute animated shorts and banners for new products and services, corporate site and online publications
• Develop web icons for new products and services
• Design reference guides, posters, sell sheets, merchant materials, instructional booklets, forms and direct mail
• Design corporate presentations
• Prepare advertisements for print
• Copywriting, editing and proofreading
Project management:
• Coordinate scheduling of marketing creative projects, including advertising and print collateral, promotionals, and internal and external communications
• Liaison with internal departments, printers, mail houses, promotions and publications
• Direction and supervision of interns
September 2007
- August 2010
Long Island City, New York, United States
Education
Stony Brook University
MFA
September 2000
- May 2003
Stony Brook, New York, United States
Southern Illinois University At Carbondale
BFA
September 1992
- May 1995
Carbondale, Illinois, United States
Languages
English (Native),
Arabic (Beginner),
Skills
Concept Development,
Copy Editing,
Print Production,
Storyboarding,
Adobe Photoshop Expert Training & Adobe Dreamweaver Training,
Branding,
Copywriting,
Creative Visualization ,
CSS,
Digital Projectors,
Digital Still Cameras,
Digital Video Camera,
Dreamweaver,
Excel,
Final Cut Pro,
Fireworks,
Flash,
Freehand,
Homesite,
HTML,
Illustrator,
ImageReady,
IMovie,
Indesign,
MAC And PC,
Naming,
Pagemaker ,
Photoshop,
Powerpoint,
Printers,
Quark,
Scanners,
Word,
Publications
Wittner, Ben, Sascha Thoma, and Nicolas Bourquin, eds. Arabesque: Graphic Design from the Arab World and Persia, Berlin, Germany: Die Gestalten Verlag, 2008. 153.