Ray Massie

fridayarts

Alameda, CA, USA
Hi – my name is Ray and I am a Graphic Designer with extensive experience in graphic communications, from publishing to multi-channel marketing in both the print and digital realms. I like clean, effective design and well-crafted user experiences. Grilled cheese sandwiches are pretty awesome, too.

Work Experience

Dictum Health

Senior Designer

Dictum Health is currently developing 2 Type-2 FDA-approved Medical Tablets: one for clinical-level and one for patient-level, along with four companion portal websites. I am the sole designer. I've redesigned the corporate identity and website, and created branding guidelines, marketing & sales materials, all product photography, and regularly work with the development team to redesign and improve the UI and UX of all properties. I create flowcharts, user paths, wireframes, prototypes, and graphic assets for all. I also produce and maintain a library of image assets and marketing communication graphics for the executive and sales teams.
September 2014 - Present California, United States

Walt Disney

Freelance UX/UI Designer

Freelance UX/UI Designer, producing concept layouts for the Android version of an iOS app. The team provided basic direction and design guidelines that I incorporated into a custom layout, working back and forth with the product manager. Finally, I delivered experience, interaction, and visual ideas that the team presented to their client.
July 2014 - August 2014 California, United States

Lawrence Berkeley National Laboratory

Designer

Design, production, and management of print and web projects for various entities at the Lab, working with scientists and staff on everything from science posters to full website redesigns. I’m also helping to rewrite and establish web design policies and best practices, including introducing new practices for ux process, incluiding generating Balsamiq wireframes and InVision App prototyping.
January 2012 - September 2014 California, United States

Fridayarts, Llc

Founder and Creative Director

Fridayarts was a graphic communications and development effort with the primary goal of supporting artists and the arts community. Clients included Independent Distribution Collective, Lumberoo, Distortion+, and Cypress Semiconductor. Designed and produced the iPhone game "Bona Fide Blackjack" along with the branding and creative for producer Bona Fide Games.
September 2007 - August 2014 Oakland, California, United States

GetSatisfaction.com

Freelance UX/UI Designer

Freelance UX/UI designer, helping to transition their desktop-based consumer product to a mobile-first responsive layout. I worked closely with the product manager, UX director, and lead developer in a very Agile environment, on-site and remote.
February 2013 - May 2013 California, United States

Solutionset, Formerly Haggin Marketing

Art Director

Designed and produced integrated campaign banners, emails, micro sites, mobile sites, and websites for clients such as AT&T, adidas, eBay, American Express, and Dell, and Nautilus. Developed templates, wireframes, prototypes, and style guides. Worked with front-end developers to create custom interactions and effects using jQuery and javascript. Worked with Strategy and Account teams to achieve success metrics. Mentored junior designers. Helped create ui/ux standards, guidelines, and templates. Helped guide designers and enforce design principles for transition from print to digital design. Created an interface concept to transition a print magazine to online which resulted in 400% increase in both page views and click-thrus over an existing flip-catalog.
January 2010 - October 2011 Mill Valley, California, United States

Solutionset, Formerly Haggin Marketing

Digital Marketing Project Manager

Was part of a service team that created custom software solutions for internal and external clients including AT&T, adidas, eBay, American Express, and Dell. Developed, managed, and distributed schedules for projects. Acted as liaison between the Developers and the Account Team for their projects. Worked with the Account Team on marketing strategy for transitioning from print to digital projects, and best practices to achieve goal metrics. Developed wireframes and prototypes for emails, landing pages, micro-sites, and websites.
August 2008 - January 2010 Mill Valley, California, United States

Solutionset, Formerly Haggin Marketing

Integration & Training Administrator

Created an employee training program that included online and classroom training, seminars, and one-on-one instruction. Produced training manuals and support material for custom internal software products. Worked with a specialized internal team to explore and develop custom software solutions. Led training sessions for internal personnel and clients. Led a company-wide transition from Adobe CS3 to CS4. Documented team processes and protocols. Led new employee training on IT procedures.
June 2007 - August 2008 Mill Valley, California, United States

Solutionset, Formerly Haggin Marketing

Production Manager / Assoc. Production Manager / Production Artist

Production design and support for Art Directors and Account Managers, generating weekly and monthly free-standing-inserts for newspapers, a monthly Satellite TV magazine, and six to eight direct-mail catalogs which are produced for upwards of 26 different markets, including multi-lingual support, with print runs of two to five million pieces. Built and maintained changes to asset and template libraries. Created AppleScripts for print production teams which saved over $100,000 in production costs and gained 30-40 hours a month in production efficiency. Other duties include managing freelance staff, tracking job progress, securing print templates, prepping files for pre-press, working closely with art directors to assure adherence to strict corporate guidelines, and acting as liaison between the pre-press house and the rest of the team.
July 2005 - June 2007 Mill Valley, California, United States

The Independent Institute

Publication Director

Responsible for all phases of design, production, & management of print and web materials, including six 200–400 page books a year, a 20-page “self-mailer” catalog, a 160-page quarterly journal, a quarterly newsletter, monthly event announcements, advertising, and numerous collateral materials; managed two on-site employees and several contractors, including authors, designers, copy editors, and indexers; established production standards & guidelines; developed production schedules; ensured adherence to postal regulations; secured usage rights of artistic and intellectual content; evaluated printer facilities and awarded jobs based on an established guideline of quality, service and value; provided comparative data for cost analysis; worked closely with Marketing, Public Relations, and Development departments.
June 2003 - March 2005 Oakland, California, United States

Pacific Research Institute

Director of Graphic Communication

Design and production of all print materials, including books, collateral, stationery, and forms; managed one employee and several contractors; secured print bids and awarded jobs based on budget criteria; co-managed the re-design of the company’s identity system with the marketing department and an outside agency, including a new logo, website, and print materials. Secondary duties included the setup & maintenance of all production equipment, and office-wide desktop and server support.
February 2000 - July 2002 San Francisco, California, United States

Education

City College Of San Francisco

Associate Arts, Graphic Communications

August 1992 - May 1995 San Francisco, California, United States

Los Angeles Community Colleges

Broadcasting major, journalism minor

August 1988 - May 1990 Los Angeles, California, United States