ViiSolutions is a startup of technological solutions for inclusion and accessibility for users with disabilities. We believe that technological research can make the city more human, smart and accessible.

We are participating of FAPESP’s Innovative Research in Small Businesses program (PIPE in the Portuguese acronym), where I am the principal company researcher.

During this time I did The 5th PIPE–High–Tech Entrepreneurial Training. The program is based on the Customer Discovery methodology, which is an iterative process of getting out of the office/lab, going to the market to interview potential customers, partners, and competitors, to understand their needs, problems, and difficulties.

My role is on-site at Bradesco Seguros, one of the largest insurance companies in Latin America. Incorporating agile methodology and design thinking, my main responsibility is to focus on the users specifications alongside the developers and other key stakeholders. I am accountable for:
- Wireframing;
- Prototyping;
- User testing;
- Tracking Google Analytics;
- Designing the user interface.

I took on Product Ownership duties during my time at Bradesco where I was responsible for leading the team to deliver an exceptional product focusing on user needs and business goals.
My tasks involved:
- Prioritizing backlog;
- Effectively managing the team and stakeholders;
- Specifying new features whilst keeping within the project scope.

I worked as the desktop publisher for O Globo, the leading newspaper in Brazil, where I was responsible for the overall design of the digital magazine of the company. I was part of the team responsible for the launch of the magazine which has allowed me to participate on the various phases of its development and has presented me with numerous challenges in diverse areas. Throughout my time with the company, I have had various responsibilities-from creating workflows and graphic design to adopting media standards and interactive infographics.

I worked for Desigual, one of the biggest clothing companies in Spain, in their fashion design department. I was responsible for drawing products and patterns, managing suppliers, and assisting in fashion shows and photo sessions.

Designer at O Globo, working with newspaper's layout to the printed edition

I finished my Master’s degree in Design at the Escola Superior de Desenho Industrial (ESDI). At ESDI, I have focused on researching news design for mobiles devices. The topics I have investigated include: usability in touch screens, user experience, design to different electronic devices, design thinking and innovation. From this research I have published five papers in national and international congresses.

Graphic Design Management

Graphic Design