One of the world’s largest online gaming software company.
My responsibilities are as follows:
• Designing and updating the company’s desktop poker application, defining and designing new features every month, creating skins for our various licensees, providing visual solutions per clients / management demands
• In charge of the UX, UI, and design process of our Smartphone and Tablet games (iPad, Android, iPhone), defining animations and creating mockups for the analysis and development teams, from the very first pixel – until launch
• Designing and creating demos for new products, branding and redesigning products that were purchased by Playtech
• Managing design projects, inspecting a team of designers in Bulgaria, a design and development team in Belarus and a development team in the Ukraine
• Branding company events worldwide, creating mini sites, commercial materials, posters, magazine ads, etc – with the marketing team
• E-Branding short term campaigns and tournaments (Logos, mini sites, landing pages and banners)
• Cooperating with dozens of project managers, various development teams, external companies, marketing groups, copywriters, translators, account managers, and companies that were purchased by Playtech

As an Art Director I Help Latet with the design of their digital and print projects and products, in various fund-raising campaigns for communities in need.

Alongside to the roles mentioned above, I founded my own design studio, specializing in interactive media, web design, user interface (UI), and branding.
The studio’s services are:
• Websites, mini-sites and flash sites design.
• UI design for online gaming, start-up and cellular companies.
• Creating rich Presentations, using Flash, After Effects, video editing and PowerPoint.
• Branding and E-branding, web and print (logos, visual language, websites & stationery).
• Consulting and producing usability reviews for online gaming companies.
• Animating and designing video clips, TV ads and demos.
• Managing and serving many clients in Israel, United States, Australia & Africa.
• Project managing and cooperating with designers, sound editors, 3D animators, illustrators, video editors and developers.

In my capacity as a graphic and UI designer, I was hired to redesign the company’s websites, interfaces and the entire visual language and brand.
My responsibilities were as follows:
• UI design to all the company’s products – PC, Smartphone
• Designing and illustrating a Huge icon library
• Redesign the company’s website, Affiliates website, blog, etc.
• Designing logos for all of the company’s products and features
• Creating flash E-learning and commercial animations
• Designing landing pages and commercial web and print products with the marketing department

My responsibilities are as follows:
• Working as a part of the UX team, Designing Microsoft Security Essentials (Microsoft’s new anti-malware software), creating the basic visual language, designing the main interface, icons, and logo.
• Creating PowerPoint presentations and defining presentation templates.
• Creating Flash, PowerPoint and Silverlight mockups
• Producing print products, such as posters, invitations, CDs, shirts, hats etc.
• Supporting other groups’ UIs, designing UIs and icons
• Producing Red-Line and instructions documents for the development team
• Working hand in hand with the Product team, keeping track on the design implementation process
• Reporting visual bugs

In my capacity as a UX designer, I was hired to design long-term projects, such as the MSN Israel website redesign, alongside to daily graphic web design tasks and projects.
My responsibilities are as follows:
• Redesigning the msn.co.il homepage, layout look & feel, while keeping the same content, code standards and the msn & Microsoft brand guidelines.
• Designing inner pages and channels, in order to optimize traffic.
• Creating Mockups for messenger games and features for commercial uses (IKEA, Dominos Pizza, Pepsi etc).
• Creating interactive flash modules and banners.
• Implementing campaigns into the website (Office 2010, Win 7).
• Creating various graphics on daily basis, logos, banners, collages, holidays and daily campaigns
• Illustrating an entire gallery of the msn messenger buddies for the messenger channel

In my capacity as an Art Director I built and designed every project and brand extension from the beginning. Alongside the design process, I Managed a team of a one in-house graphic designer, 2 freelance designers and a sound editor.
My responsibilities were as follows:
• Redesigning and updating the company’s homepage on daily basis.
• Designing the Main UI, tournament lobby, game rooms and UI skins.
• Designing print products – exhibition booths, posters, leaflets, stationery etc.
• Creating rich flash and after effects presentations and animations.
• Promoting and optimizing the company website (SEO).
• Working and promoting the company with marketing directors in the United States, Australia, France, and Israel.
• Working hand in hand with both development teams (Web & Product), keeping track on the design implementation process.

Uri Ar studio is an interactive media and graphic design studio located in Tel Aviv.
My responsibilities were as follows:
• Designing websites and flash mini-sites.
• Designing UI for web applications.
• Designing print products, posters, packages and newspaper ads.
• Illustrating and creating storyboards for TV ads.

Broadcast Post Production studios are Israel’s leading post production facility.
In my capacity as a graphic designer I designed ads for TV, cooperated with video editors, illustrators, 3D animators, sound editors and narrators.

Ha’aretz is one of Israel’s 3 major daily newspapers.
My responsibilities were as follows:
• Working at the News desk, I was in charge of the front page design.
• Designing various sections of the newspaper – Sport, Business, Entertainment.
• Designing the newspapers' English edition (Herald Tribune), working with journalists and editors from England, the United States and South Africa.
• Teaming with over 30 people in each shift – designers, reporters, editors, photographers, illustrators, and journalists.
• Working and delivering under a heavy pressure and tight daily schedules (Election nights, terror attacks etc.)

B. Des in Graphic & Interactive Media Design, Shenkar College of Art and
Engineering, Tel Aviv.
I graduated with honors.