• Translated customer requirements into technical site concepts; created personas, user journey maps, wireframes, low & high-fidelity prototypes, and mockups for 25+ projects.
• Designed and developed magnificent cross-browser UI and improved published website ranking & performance by over 40% on average with competitive analysis, keyword research, and search engines optimization (SEO).

• Achieved an individual title and five awards as a BMI team member for the design and implementation of 20+ banking software and redesigned, improved, consolidated, and systemized business processes.
• Designed & implemented 19 systems such as BMI financial management systems, loan management systems, integrated customer management system, and cheque management system in 3.5K branches, 72 HQ departments for 45K+ users.
• Improved service & product design and development process; Replaced 30+ legacy systems which led to a 23% increase in fees income, cut paperwork by 72%, and reduced check processing costs.
• Communicated with product managers and UX designers to define BMI brand book and UI/UX design principles (Usability & Accessibility Guidelines) and launch Enterprise Design System with a library of 300+ UI elements.
• Received "Top Employee of the Year (Bank Melli Iran) award" as a Product Designer & Team Lead at Banking Notification System (Limited Edition) project for increasing the bank debt service receipt 1.43 times.
• Managed cross-functional team of 11 in seven departments and analyzed architecture design, scoping, implementation, testing, and deployment needs to define Chakavak (Cheque Imaging System) project requirements.

• Designed and developed the FISCO user-friendly website, provided strategic advice on using technology to achieve goals that resulted in 34% cost-saving.
• Strengthened business processes and strategies such as marketing plan, website capacity, project control, and change management by 32%.

• Led application design sessions with client teams on 30+ projects to develop functional and technical requirements.
• Coordinated a team of three developers and two designers to implement and launch 20+ websites.

• Created creative graphic design for print materials, brochures, banners, and logos for over 30 clients using Adobe Creative Suite (Illustrator, InDesign, and Photoshop).
• Trained and mentored design team members (including seven designers and 20+ interns) on techniques, policies, and performance strategies to convey design ideas in tangible forms like sketches, wires, prototypes, and annotated asset libraries.

• Designed, developed, and modified the responsive web pages using HTML, CSS, JavaScript, and WordPress content management system. Increased user engagement by 45% through a combination of user interviews and A/B-testing-driven product flow optimization.

• Thesis Subject: Modelling Customer Credit Rating by Adaptive Neuro-Fuzzy Inference System (ANFIS)