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Digital Designer & Content Creator
Saatchi & Saatchi, MTV Networks
ralphbachir.com
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I'm a creative thinker, designer and marketing communication specialist focused on moving companies and brands onto the digital space to better connect with and engage their consumers.

  • Digital Designer
    MTV Networks — NY, USA
  • Digital Creative
    Saatchi & Saatchi — New York, NY, USA
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Maintained up-to-date knowledge of digital and social industry trends and explored opportunities to appropriate current events to MTV’s brand voice.

Re-designed MTV2’s homepage and show pages of its main franchises as part of ongoing efforts to move into the responsive web era while bringing the MTV2 brand in … Read More
Maintained up-to-date knowledge of digital and social industry trends and explored opportunities to appropriate current events to MTV’s brand voice.

Re-designed MTV2’s homepage and show pages of its main franchises as part of ongoing efforts to move into the responsive web era while bringing the MTV2 brand in line with the new cross-departmental strategic objectives.

Supported MTV’s Editorial Network by creating ancillary content during tent pole events, and brand initiatives; including The MTV Movie Awards, The VMAs, the mtvU Woodies, and coverage of third party events like The Grammys, The Oscars and The Golden Globe Awards.

Lead the concept creation and artistic execution of the 2015 Musical March Madness franchise. Artistic creation entailed the design of all online media touch points from
the branding elements such visual treatments and hand-lettered logo to the design of web comps and social media posts. Fan engagement and participation rose by approximately 25% compared to last year's.

Created social media content for MTV’s most prominent social media platform, Instagram, to consistently cultivate and grow fan engagement. Most prominent self-initiated concept was the Justin Bieber “hot or not" post that amassed 10K+ comments in less than a week, the second most-commented on post in MTV’s IG history after a VMA 2014 post.

Contributed to the development and execution of integrated sponsorship and marketing promotions across social platforms with Digital Ad Sales Production teams. Most prominent self-initiated concept was the Covergirl instagram native-ad post that generated 2K+ comments that asked the target audience to tag their BFF, exponentially increasing brand exposure within the intended social demographic.

Lead the creation of the WNO keyboard app by liaising and collaborating with internal stakeholders such as social media producers and on-air executives as well as third party vendors. Ensured that the workflow of the process was rightly upheld and evolved successfully according to strict deadlines and managerial requirements.

Supported MTV shows digital campaigns from a visual and social brand-level including, execution and driving consistent visual cross-promotional efforts amongst all MTV & MTV2 social brand channels. Shows list included the likes Faking It, Awkward, Teen Wolf, Teen Mum, Ridiculousness, Wild ’N Out, Non-Stop Summer and Guy Code.

Produced and designed an extensive research on the importance of native advertising in the digital age as shifting business models try to increase site traffic and optimize advertising revenue, notably in the TV industry.

Maintained excellent rapport with the immediate design team and various stakeholders including music programming, consumer products, on-air producers, integrated marketing, talent and other teams and business units.
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