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I have been working in this industry for more than 12 years. I found that the advertiser prefer talk about the ad rather than the impact on consumer. Trying hard to win the award rather than winning the heart of consumer.

Understanding their need, hope, and dream is the most important thing to win their heart.

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I have been working in this industry for more than 12 years. I found that the advertiser prefer talk about the ad rather than the impact on consumer. Trying hard to win the award rather than winning the heart of consumer.

Understanding their need, hope, and dream is the most important thing to win their heart.

http://www.behance.net/rakhmankuncoro Read Less
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Member Since: Jun 27, 2009