RafiQ Salleh

Design Strategist

Dallas, TX, USA

Work Experience

TEGNA

Design Strategist

Design and produce marketing materials for 47 media companies across the United States. Collaborate with other departments and TV stations within the company to streamline design and communication process for both pre and post sales that attribute to a total revenue over $100M within 3 years of the company’s growth. Design and establish a single internal server library that are accessible to all AEs, Sales Directors and General Managers within the company. Strategize, ideate and implement creative programs that integrate broadcast, digital and OTT for marketing ideas.
September 2015 - Present Dallas, Texas, United States

RFQSF/brandLOFT

Creative Director

Administered team responsibility for the conception, planning, and execution of all print and online projects. Assigned regular evaluation on team’s performance through established metrics. Designed, implemented, and continually developing on conceptual ideas for efficient design process.
2008 - 2015 Texas, United States

Quill Advertising

Associate Creative Director

Supervised in designing and implementing a comprehensive new brand identity. Bolstered creative concept development and execution of high-end print collateral, direct mail, corporate identity systems, packaging, posters, ads and web development. Corresponded with clients to develop strategic corporate identity programs and to convey pertinent product and services information through the design and production of promotional and marketing materials. Supervised design assignments and supervise vendors on an “as needed” basis.
June 2000 - April 2008 Dallas, Texas, United States

Human Rights Initiative

Creative Director

Supervised in designing and implementing a comprehensive new brand identity. Developed all visual communications, including logo, packaging and web solutions. Engineered gift sets, labels, boxes and bags for fundraising promotions. Supervised and maintained close relationships with vendors and suppliers from conceptualization to completion.
2002 - 2011 Dallas, Texas, United States

Axis Magazine

Creative Director

Developed and compiled ad concepts and editorial layouts. Inspected customer digital files for successful output in both Mac and PC networked environments. Extensive pre-press responsibilities, including high-resolution scanning, photo-retouching, color separations, and trapping. Initiated redesign and renovation of overall image of magazine in the avant-garde movement of the moment. Involved in photo shoots and artwork, and broke boundaries in mainstream magazine layouts.
2000 - 2002 Dallas, Texas, United States

Texas Instruments

Designer

Introduced advertising materials including new business presentations, signage, collateral and logos for the global finance program. Launched logo design for Aids Lifewalk T-shirt competition for the Texas Instruments Lifewalk Team, which received second place in 1999.
1999 - 2000 Dallas, Texas, United States

DESIGN FUSION

Junior Designer

Developed and designed sales and holiday promotions for the retail industry, including print collateral, corporate identity systems, illustrations, and advertising concepts.
1997 - 1998 Singapore

SINGAPORE POLICE ACADEMY

Senior Designer

Designed and produced work for instructional literary programs, event brochures, and graduation ceremony stage design. Collaborated departmental newsletter. Conceptualized trade show presentation of the Ministry of Home Affairs in the Singapore Police Academy.
1994 - 1997 Singapore

Languages

English (Fluent),
Malay (Native),

Awards

Human Rights Initiative

Pioneer Freedom Award

2005

Singapore Zoological Gardens

2nd Place Art Competition

1981

Art Institute Of Dallas

Outstanding Alumnus

2003

Skills

Adobe Illustrator, Art & Photography, Corporate ID/Branding, HTML/CSS, Illustration, Packaging, Photoshop,