raffaella amoroso
art director and creative team leader triboo digitale
Naples, Italyhello,
i'm raffaella amoroso. i'm an art director and my work is about the communication design. my skills are oriented to design strategies and communication tools, especially identity systems, communication concepts and digital interfaces. i'm keen on design in all its form and i believe in design as closely related to method, research, analysis, rationalization of ideas, that are obviously the main thing.
the main role of my work is always constituted by the interaction between the user and the projected design and by reaching of a productive and functional user experience.
in my professional experience I've had the privilege of partnering with many national and international brands of fashion, automotive, luxury, technology, entertainment. for them i've designed communication systems, digital solutions and online stores.
i'm raffaella amoroso. i'm an art director and my work is about the communication design. my skills are oriented to design strategies and communication tools, especially identity systems, communication concepts and digital interfaces. i'm keen on design in all its form and i believe in design as closely related to method, research, analysis, rationalization of ideas, that are obviously the main thing.
the main role of my work is always constituted by the interaction between the user and the projected design and by reaching of a productive and functional user experience.
in my professional experience I've had the privilege of partnering with many national and international brands of fashion, automotive, luxury, technology, entertainment. for them i've designed communication systems, digital solutions and online stores.
Work Experience
Filoblu
creative director
September 2017
- Present
Naples, Italy
Filoblu
art director
April 2015
- August 2017
Naples, Italy
Triboo Digitale
art director and creative team leader
triboo digitale provides fully outsourced tailor-made end-to-end e-commerce solutions for retail brands. triboo digitale manages all aspects of e-commerce activities, enhancing customer's brand communication and focusing on its commercial needs.
in triboo digitale, as an art director, i'm responsible for the design of web interfaces, visuals, concepts for national and international customers such as: ferrari, lamborghini, moleskine, fiat, ducati, stefanel, les copains, recarlo, alviero martini, l'autre chose, baldinini, piquadro, etc.
as a creative team leader i also assist the creative director in the management of the team, working with designers to develop concepts and strategies for customers, overseeing the workflow and planning team tasks.
in triboo digitale, as an art director, i'm responsible for the design of web interfaces, visuals, concepts for national and international customers such as: ferrari, lamborghini, moleskine, fiat, ducati, stefanel, les copains, recarlo, alviero martini, l'autre chose, baldinini, piquadro, etc.
as a creative team leader i also assist the creative director in the management of the team, working with designers to develop concepts and strategies for customers, overseeing the workflow and planning team tasks.
January 2009
- Present
Naples, Italy
NASCAR
art director
nascar is a communication company with high experience in the design of the visual identity, online communication and web marketing. nascar offers customized communication solutions for each customer; from the study of brand identity to the design of based platform, planning marketing and interactive advertising.
nascar joined triboo group and its ecommerce activities and since january 2012 rebranded into triboo digitale.
when i worked for nascar, i was responsible, as art director, for brand design, web design, visual design, information design, advertising and packaging for customers such as agos ducato, bridgestone, snav, casinò di sanremo, allianz, h3g, alviero martini, marriot, colgate, british council, henkel, the space cinema.
nascar joined triboo group and its ecommerce activities and since january 2012 rebranded into triboo digitale.
when i worked for nascar, i was responsible, as art director, for brand design, web design, visual design, information design, advertising and packaging for customers such as agos ducato, bridgestone, snav, casinò di sanremo, allianz, h3g, alviero martini, marriot, colgate, british council, henkel, the space cinema.
January 2007
- January 2009
Italy
Education
ISD - Istituto Superiore Di Design
graphic and multimedia design degree
October 2004
- October 2007
Naples, Italy
Languages
English (Advanced),
Skills
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
Brand Design Brand,
Communication Digital Strategy,
Design Interaction Design,
Design User Interface,
Direct Management,
Planning,
Quark Xpress,
Visual Design Ui/ux,