- Led internationalization for Red Bull Basement, company’s main technology and innovation project.
- Acted as a mix of project manager and event producer between Brazil (hosting country), Turkey and Sweden on its national event activations, communicating and process guiding senior company leaders.
- Structured and presented event rules, guidelines, and reports as well as new event activation suggestions and best practices through constant communication with all parts, ensuring 5mi+ media reach for a single activation in Turkey.

- Built global market research (10k answers from 8 key markets) to get a solid understanding of users, problems, and potential solutions, also looked into best practices & benchmarking, analyzed insights in Tableau.
- Oversaw UX/UI designers deliveries (sketches, user flows, prototypes and final design), considering constraints of mobile devices.
- Gathered, organized and summarized information on business strategy, industry and competitive dynamics, and customer insights to identify key implications for different products and features, also built MVP proposals.

- In charge of Red Bull’s creative marketing strategies through Sampling and Brand Ambassadors teams in 3 different states.
- Hired, trained, coached and performed performance evaluation to a team of 24 under direct report. Promoted 4 of those.
- Acted as “Event Specialist” and “Marketing Manager” simultaneously in an interim basis for 3 months.  
- Managed event production at a world class organization, staff training, ($250K budget, 5% savings per year).

- Co-Developed initial business plans, corporate strategy, brand management, innovation and strategic planning
- Developed and implemented early brand strategy and guidelines to drive website, blog and especially YouTube awareness and engagement.
- Designed first design elements such as logo, wireframes, user flows, mockups and prototypes.
- Measured and optimized early social media strategies on Facebook, Twitter and YouTube.

- Managed all aspects of course development from concept to final program delivery, equal parts planner and doer.
- Hired reference names to teach in each course, working closely to both experienced and first time teachers to tailored contents to each specific course need and deliver high level classes in all programs.
- Reached sales goals for all courses, rightly connecting people to appropriate courses through a personal, non-pushy sale style.
- Produced 3+ classes a week while simultaneously managing 3 different courses with an average of 30 students each.

- Developed concept for an international event with national editions in over 15 countries an 1k + attendees during the world final.
- Evaluated partner and third party event co-marketing opportunities, closing partnership deals to make brand and product available on an average of 3 events per week with 100+ attendees each. 1000+ monthly student impacted trough at least one branded event.
- Oversaw 33 points of sale with a 94% sales penetration.

- Designed a wide range of print and interactive materials such as banners, posters, T-shirts, Websites, Magazine ads, E-mail marketing.
- Prepared UI graphic assets for websites and videos working closely with developers and VFX animators to ensure pixel-perfect implementations.
- Checking supplied artwork, making all artwork press ready, checking print proofs and ensuring clients receive material within deadlines.

HULT is considered the world’s most international business school with locations in six of the most influential business capitals - San Francisco, New York, Boston, London, Shanghai and Dubai. They offer degree programs engineered to enable students to move between locations, a student body representing more than 140 nationalities, and a world-class faculty that combines global experience with local expertise.

The entire curriculum can be seen here: http://www.hult.edu/en/mba/one-year-mba/curriculum/

UFRGS was rated as the best university in Brazil according to MEC (Ministry of Education) rankings. The Universidade Federal do Rio Grande do Sul has been indicated as the best of 2000 Brazilian universities among the public and private institutions evaluated in the general courses index (igc). The results refer to 2011.

IBERO Ranking(2012) – 12
Latin American Ranking (including Caribbean) (2012) – 6