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I am responsible for balancing usability with desirability—using color, style, type, icons, information design, and visual hierarchy to clarify data, indicate relationships, hint at behavior, and communicate about brand. I work in close collaboration with interaction designers, and Interface developers to give cl… Read More
I am responsible for balancing usability with desirability—using color, style, type, icons, information design, and visual hierarchy to clarify data, indicate relationships, hint at behavior, and communicate about brand. I work in close collaboration with interaction designers, and Interface developers to give clients an insight into their brand, Create a visual language strategy that achieves brand and user goals, Iteratively refine a visual system that supports the interaction that makes people want to spend time with the product, and that engineers can build, Present visual design work and rationale, helping clients assess the work based on the brand and persona goals rather than personal opinion.

Specialties: Art Direction, Creative Direction, Ideation, Design Strategy, Visual Design, Brand Design, User Experience, Usability, Interaction Design, Design Thinking, Innovation Strategy.

I have over 8 years of work experience and am willing to get my hands dirty on any creative challenge that comes my way. Read Less
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