Jonathan Lo

Designer and Educator

Los Angeles, CA, USA
I create impactful brand strategies for organizations innovating in social good through business design, project planning and storytelling.

Work Experience

Virgin Orbit

Creative Director

June 2017 - Los Angeles, California, United States

Virgin Galactic

Creative Lead

Act as a project manager for communication design initiatives, creating high-quality work plans and managing key workstreams for mission-critical marketing and design priorities. Ensure clear and thorough communication design across a variety of stakeholders. Produce high-quality visual communications on behalf of the CEO and department leads both internally and externally.
May 2016 - Present Los Angeles, California, United States

Public Assembly

Creative Director

Guide and mentor under-represented, mission-driven, cultural and social impact organizations through creative storytelling, project planning, marketing and business design strategies to drive project success. Manage the design and development of new campaigns, communications strategies, digital products, and environments. Advise clients in the establishing in-house teams.

Clients and collaborators include: Asian / Pacific / American Institute at NYU, The Broad Foundation, The Bronx Museum of the Arts, Chinese American Museum, DISTINC, Korean American National Museum, Museum of Chinese in America, NRG Station A, Randall's Island
October 2012 - May 2016 Los Angeles, California, United States


Design Consultant

Conceptualized and designed print and web advertising strategies for
Otis College of Art and Design. Designed the The Broad Stage website.
January 2014 - March 2014 Pasadena, California, United States


Creative Strategist

Conceived, designed, and developed brand strategy solutions for experiential digital initiatives across mobile, web, and interactive environments.
January 2013 - March 2014 Los Angeles, California, United States

The Broad Foundation

Design Director

Managed in-house design department through creative direction and day-to-day organizational brand and marketing initiatives. Provided high-level communication design and marketing support to the Chief Marketing Officer, the President, and departments, both internally and externally. Involved in high priority marketing projects to ensure quality execution as it relates to foundation priorities and directives. Ensured clear and thorough communications across a company stakeholders.
June 2012 - January 2013 Los Angeles, California, United States

Joe Fresh

Art Director

Designed and developed digital communication strategies for the spring and summer campaigns, US flagship retail store design, and launch. Wrote, art directed, and produced documentary shorts.
November 2011 - June 2012 New York, New York, United States

The Partners

Freelance Senior Designer

Delivered brand identity concepts for the corporate rebranding of Bechtel,
and advertising strategies for Aruba tourism campaign.
July 2011 - November 2011 New York, New York, United States

Rolling Stone

Design Consultant

Developed public relations and advertising collaterals.
December 2010 - February 2011 New York, New York, United States



Conceived, designed, and developed brand strategy solutions across experiential print and digital initiatives including web and mobile, environments, exhibitions, signage and wayfinding programs.
May 2009 - July 2010 New York, New York, United States

Shop Architects

Director of Design

Provided high-level support to the partners across a variety of brand and marketing initiatives by managing PR and marketing, website design and development, monograph publishing, and architectural branding. Established procedures and protocols for collecting and prioritizing incoming project tasks and requests for architects.
November 2006 - May 2009 New York, New York, United States


Parsons The New School For Design

Intensive Studies in Product Design

Scholarship Recipient
April 2006 - July 2006 New York, New York, United States

University Of Pennsylvania

Bachelor of Science

September 1997 - May 2001 Philadelphia, Pennsylvania, United States

Kyoto Consortium For Japanese Studies

Study Abroad Japanese Language Program

September 2000 - December 2000 Kyoto, Japan


Mandarin (Fluent),
Japanese (Conversational),



Coroflot Genius Gallery



HOW Design, March 2007

STEP Inside Design: Best of the Web 2008, September 2008
290 Mulberry project profiled

Typeface: Classic Typography for Contemporary Design, Princeton Architectural Press, July 2009
290 Mulberry and 511 W. 25th Street projects profiled

bob Magazine, September 2011
Flavaboom project profiled

Way of the Sign II, Artpower, November 2011
Contributor to the preface, 511 W. 25th Street project profiled

Follow Me 2 - Wayfinding & Signage System, Sendpoints, April 1, 2012

Teaching Experience

Pratt Institute Brooklyn
Design portfolio development and marketing
New York, NY / May 2011

Parsons the New School for Design
Design portfolio development and marketing
New York, NY / August 2010