Hej!

I'm a Swedish-born designer and art director based in Brooklyn, NY with 12+ years of multi-disciplinary design experience. I specialize in branding, art direction, strategic design and typography but regardless of the task at hand, my aim is always to create work that combines strong concepts with functional and solid executions.

I have applied my skills to a wide range of client in areas such as consumer electronics, action sports, music, fashion and apparel to name a few. And I’ve done so for numerous agencies, including JDK Design, Wolff Olins, Exposure, Co:Collective, and Aruliden.

My work has taken me everywhere from Stockholm to London, Burlington, VT and New York City, where I’ve been for the past five years. It’s also allowed me to work for some great agencies, large and small, as well as for my own clients and projects.

Before making a career out of shapes and colors, I spent time tinkering with modems (back in the days of 2.4k dial-ups), routers and the like while building out the Internet at a Swedish telecom company. That wasn’t for me so I moved on to be a creative.