· Conducted comprehensive UX research, blending qualitative and quantitative methodologies to inform product enhancements.

· Collaborated with cross-functional teams to implement data-driven insights, resulting in a tangible enhancements that notably boosted target audience satisfaction and retention.

· Simultaneously served as the Social Media, developing dynamic social media strategies tailored to the startup’s brand identity.

· Played a vital role in crafting an effective and consistent content calendar.

· Created compelling content and visuals to across various platforms to be posted on and after brand launch so as to increase brand visibility and foster community engagement.

· Designed visually appealing and user-friendly interfaces for an upcoming business registration company website.

· Ensured alignment with brand identity and effective communication of the company’s mission.

· Played a pivotal role in the pre-launch phase, contributing to the creation of an innovative online registration experience.

· Produce a variety of content types, including blog articles, website content, social media posts, marketing materials, and more.

· Research, plan, and create content that resonates with our target audience and adheres to SEO best practices.

· Edit and proofread content to ensure accuracy, clarity, and consistency.

· Collaborate with other team members to develop content ideas and concepts.

· Stay up-to-date with industry trends and best practices in content creation and digital marketing.

- Contributed as an Assistant Producer for A.I.T's Premier Afternoon Sports Program, "Sport Extra": Played a pivotal role in the production of A.I.T's highly-regarded afternoon sports program, "Sport Extra," demonstrating key involvement in its success.

- Authored Sport News Stories for Evening News Broadcast, "Lagos Report": Crafted engaging and informative sports news stories featured on the prestigious "Lagos Report" evening news, contributing to the program's content quality.

- Created and Managed End-Credits: Took charge of the development and maintenance of end-credits, ensuring a polished and professional conclusion to program segments.

- Guaranteed Precision of Live Scores and Match Fixtures: Maintained unwavering focus on the accuracy and timeliness of live scores and match fixtures, crucial in providing viewers with up-to-date and reliable information.