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Primal is a transdisciplinary studio based on Mexico City that works on the development of projects, products and strategies, and in the generation of spaces of action and reflection within the fields of visual culture, architecture, urbanism and brand architecture.

We create communicating vessels with artists, b… Read More
Primal is a transdisciplinary studio based on Mexico City that works on the development of projects, products and strategies, and in the generation of spaces of action and reflection within the fields of visual culture, architecture, urbanism and brand architecture.

We create communicating vessels with artists, biologists, economists, sociologists or musicians. We feed from our own passions: art, books, movies, science. This diversity of experiences has helped us to find new approaches when we face any issue.

Both in commissioned works and in our own initiatives, we analyze and experiment until we find the best design solution.
We formulate timeless resources and more than just an object or design, we create the language that expresses more efficiently the particular universe of the brand or client.

On our daily basis we promote ethical practices that respect the different cultural codes, as well as our material, natural and intangible heritage.

We believe that critic and reflection are the motors that transform and enrich reality.


What do we do?
—Cultural management
—Integral Planning
—Business Strategy
—Animation
—Brand Architecture
—Graphic Design
—Furniture Design
—Experience Design
—Interior Design
—Architectural Design
—Publications Design
—Museography
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