Pravin Vitthal Ghodke

User Experience and Industrial Designer

Pune, India
Working as a strategic design consultant for the last 8+ years have helped me learn about the tactics of influencing the successful relationship between design and businesses, leading teams and evolving according to the fast-changing design approaches, technologies and business models.
Also mentoring students for 4+ years from IIT Gandhinagar, MIT Institute of Design, ISD Rubika, UID Gandhinagar, etc. help me keep myself updated with the knowledge and new developments.

Work Experience

Initia Designs

Automotive User Experience Design Consultant

Projects:
– Automotive Human Machine Interface(HMI) Technology
Demonstrator
– Electric Two-Wheeler Ecosystem, Human Machine Interface
(HMI) and User Experience (UX) Design

Responsibilities:
• Project Planning Research
– Conducted Competitive Benchmarking Analysis for Concept
Positioning
– Developed a strategic brand-management report for a
customer of INITIA, helping them to improve the design
language, marketing strategy and stakeholder engagement
programs.
– Developed HMI Evaluation methodology and evaluation
techniques for improvising the UX Design output.
• Design Research
– Conducted User Research (User Scenario, User Journey and
Empathy Mapping, Customer Life-cycle Study)
– Mapped User Personas
– Competitive and Existing Product Information Architecture
Mapping, Feature Mapping and Technology Mapping
– Conducted a design brainstorming session between
cross-functional corporate teams for deducing insights for
the future of mobilization.
• Interaction Planning
– Designed an ecosystem of the target automotive field
– Created Feature List by consulting project manager and
engineering teams
– Ideated User Flows for easy interaction and navigation
– Planned Information Architecture for the new system
• Interaction Direction Development
– Derived Mood-boards from user research data
– Ideated Interaction Directions and planned the user flow for
them
– Designed Low Fidelity Wireframes and interaction methods
– Tested wireframes using Heuristic Principles
• Interaction Design Development
– Created High Fidelity Wireframes for major screens
– With the help of Software Engineers, Electronic Engineers
and Visual Designers understood the challenges of
interaction
– Modified the Interaction Designs for supporting better UX
Strategy
– Tested and modified the developed screens for cognitive
understanding
– Developed final Interaction Designs of all screens

Software Tools:
Adobe Illustrator, Photoshop and XD
July 2019 - June 2020 India

Keon Designs

Design Director

– Led Design Team of 8 Designers and 4 Interns
– Created design-oriented strategies for client design projects
by applying the user-centric approach and profitable design
methods.
– Formulated design evaluation methodologies, unfolding the
opportunities for evolving design productions.
– Evaluated and helped to improvise the designs made by the
product design team, graphic design team and user
experience and interface design team.
– Improved systems for tracking the performance of
employees and teams and cross-department functions.
– Involved clients and corporate leaders in the process by
conducting cross-team design and development workshops.
– Developed business by understanding the exact need of the
client, prepared project proposals and evaluated the cost of
design by estimating the client's benefits due to the design
development.
– Motivated and educated the design teams by arranging
workshops, seminars and one to one interactions.

Project Sectors Handeled:
– Industrial Design and Development Projects (9 Projects):
– User Experience Design Projects (4 Projects):
– Packaging Design Projects (8 Projects)
– Strategic Brand Design Projects (19 Projects)
June 2016 - June 2020 India

TEQZO

Product Designer

My responsibilities were to understand the design process,
To understand and research about the project from third eye.
To be part in design process to develop the product that satisfied the clients and users equally.
January 2016 - July 2016 India

Gemklip

Product Designer

Industrial Design Intern
August 2016 - January 2017 Pune, India

Visteon

Product Design Modeler

3D Cad Modelling
Visual Modelling and Rendering
Understand and convey Engineering challenges to Designers.
I worked on ALIAS, CATIA, Keyshot, Photoshop, Illustrator.
March 2013 - August 2014 India

Topgear Transmissions

Internship

Studying the gear mechanisms and the human flow in the plant.
June 2012 - June 2012 India

MIT Skills

Computer Aided Design (CATIA) Mentor

I was teaching CATIA CAD software to the bachelor of engineering students.
August 2012 - November 2014 Pune, India

VCreaTek

Principal Design Lead

India

UX Design Lead (Contract)

June 2020 - Present

UX Design Lead (Contract)

June 2020 - Present

Education

MIT Institute Of Design

Masters in Product Design

Industrial Design and Product Design

Design Skills
Prototyping Skills
Form Understanding
3D Modelling Skills
Rendering Skills
August 2014 - Pune, India

MIT Skills

Post Graduate Diploma in Product and Tool Design

It was a 6 months course.
The course included detailed study of 3D CAD Modeling Software, which included
CATIA
ALIAS
SOLIDWORKS

It also included basic knowledge about
Tool Design
Anasys(BAsic Analysis)
Product Design
September 2012 - March 2013 Pune, India

Solapur University

Bachelor of Mechanical Engineering

The Bachelor of Mechanical Engineering was of 4 years.
It included the subjects related to Engineering Design and Manufacturing.
August 2008 - June 2012 Solapur, India

Languages

English (Fluent),
Hindi (Native),
Marathi (Native),

Awards

Pune Design Festival

Second Runnerup for User Experience Design

2016

Skills

Adobe Illustrator, Adobe Photoshop, Adobe XD, Alias, Catia, HMI Design, Industrial Design, Keyshot, Packaging Design, Strategic Brand Design, User Experience Design,