Pravin Vitthal Ghodke
User Experience and Industrial Designer
Pune, India
+91-7410014572
be.net/pravinghodke
Working as a strategic design consultant for the last 8+ years have helped me learn about the tactics of influencing the successful relationship between design and businesses, leading teams and evolving according to the fast-changing design approaches, technologies and business models.
Also mentoring students for 4+ years from IIT Gandhinagar, MIT Institute of Design, ISD Rubika, UID Gandhinagar, etc. help me keep myself updated with the knowledge and new developments.
Also mentoring students for 4+ years from IIT Gandhinagar, MIT Institute of Design, ISD Rubika, UID Gandhinagar, etc. help me keep myself updated with the knowledge and new developments.
Work Experience
Initia Designs
Automotive User Experience Design Consultant
Projects:
– Automotive Human Machine Interface(HMI) Technology
Demonstrator
– Electric Two-Wheeler Ecosystem, Human Machine Interface
(HMI) and User Experience (UX) Design
Responsibilities:
• Project Planning Research
– Conducted Competitive Benchmarking Analysis for Concept
Positioning
– Developed a strategic brand-management report for a
customer of INITIA, helping them to improve the design
language, marketing strategy and stakeholder engagement
programs.
– Developed HMI Evaluation methodology and evaluation
techniques for improvising the UX Design output.
• Design Research
– Conducted User Research (User Scenario, User Journey and
Empathy Mapping, Customer Life-cycle Study)
– Mapped User Personas
– Competitive and Existing Product Information Architecture
Mapping, Feature Mapping and Technology Mapping
– Conducted a design brainstorming session between
cross-functional corporate teams for deducing insights for
the future of mobilization.
• Interaction Planning
– Designed an ecosystem of the target automotive field
– Created Feature List by consulting project manager and
engineering teams
– Ideated User Flows for easy interaction and navigation
– Planned Information Architecture for the new system
• Interaction Direction Development
– Derived Mood-boards from user research data
– Ideated Interaction Directions and planned the user flow for
them
– Designed Low Fidelity Wireframes and interaction methods
– Tested wireframes using Heuristic Principles
• Interaction Design Development
– Created High Fidelity Wireframes for major screens
– With the help of Software Engineers, Electronic Engineers
and Visual Designers understood the challenges of
interaction
– Modified the Interaction Designs for supporting better UX
Strategy
– Tested and modified the developed screens for cognitive
understanding
– Developed final Interaction Designs of all screens
Software Tools:
Adobe Illustrator, Photoshop and XD
– Automotive Human Machine Interface(HMI) Technology
Demonstrator
– Electric Two-Wheeler Ecosystem, Human Machine Interface
(HMI) and User Experience (UX) Design
Responsibilities:
• Project Planning Research
– Conducted Competitive Benchmarking Analysis for Concept
Positioning
– Developed a strategic brand-management report for a
customer of INITIA, helping them to improve the design
language, marketing strategy and stakeholder engagement
programs.
– Developed HMI Evaluation methodology and evaluation
techniques for improvising the UX Design output.
• Design Research
– Conducted User Research (User Scenario, User Journey and
Empathy Mapping, Customer Life-cycle Study)
– Mapped User Personas
– Competitive and Existing Product Information Architecture
Mapping, Feature Mapping and Technology Mapping
– Conducted a design brainstorming session between
cross-functional corporate teams for deducing insights for
the future of mobilization.
• Interaction Planning
– Designed an ecosystem of the target automotive field
– Created Feature List by consulting project manager and
engineering teams
– Ideated User Flows for easy interaction and navigation
– Planned Information Architecture for the new system
• Interaction Direction Development
– Derived Mood-boards from user research data
– Ideated Interaction Directions and planned the user flow for
them
– Designed Low Fidelity Wireframes and interaction methods
– Tested wireframes using Heuristic Principles
• Interaction Design Development
– Created High Fidelity Wireframes for major screens
– With the help of Software Engineers, Electronic Engineers
and Visual Designers understood the challenges of
interaction
– Modified the Interaction Designs for supporting better UX
Strategy
– Tested and modified the developed screens for cognitive
understanding
– Developed final Interaction Designs of all screens
Software Tools:
Adobe Illustrator, Photoshop and XD
July 2019
- June 2020
India
Keon Designs
Design Director
– Led Design Team of 8 Designers and 4 Interns
– Created design-oriented strategies for client design projects
by applying the user-centric approach and profitable design
methods.
– Formulated design evaluation methodologies, unfolding the
opportunities for evolving design productions.
– Evaluated and helped to improvise the designs made by the
product design team, graphic design team and user
experience and interface design team.
– Improved systems for tracking the performance of
employees and teams and cross-department functions.
– Involved clients and corporate leaders in the process by
conducting cross-team design and development workshops.
– Developed business by understanding the exact need of the
client, prepared project proposals and evaluated the cost of
design by estimating the client's benefits due to the design
development.
– Motivated and educated the design teams by arranging
workshops, seminars and one to one interactions.
Project Sectors Handeled:
– Industrial Design and Development Projects (9 Projects):
– User Experience Design Projects (4 Projects):
– Packaging Design Projects (8 Projects)
– Strategic Brand Design Projects (19 Projects)
– Created design-oriented strategies for client design projects
by applying the user-centric approach and profitable design
methods.
– Formulated design evaluation methodologies, unfolding the
opportunities for evolving design productions.
– Evaluated and helped to improvise the designs made by the
product design team, graphic design team and user
experience and interface design team.
– Improved systems for tracking the performance of
employees and teams and cross-department functions.
– Involved clients and corporate leaders in the process by
conducting cross-team design and development workshops.
– Developed business by understanding the exact need of the
client, prepared project proposals and evaluated the cost of
design by estimating the client's benefits due to the design
development.
– Motivated and educated the design teams by arranging
workshops, seminars and one to one interactions.
Project Sectors Handeled:
– Industrial Design and Development Projects (9 Projects):
– User Experience Design Projects (4 Projects):
– Packaging Design Projects (8 Projects)
– Strategic Brand Design Projects (19 Projects)
June 2016
- June 2020
India
TEQZO
Product Designer
My responsibilities were to understand the design process,
To understand and research about the project from third eye.
To be part in design process to develop the product that satisfied the clients and users equally.
To understand and research about the project from third eye.
To be part in design process to develop the product that satisfied the clients and users equally.
January 2016
- July 2016
India
Visteon
Product Design Modeler
3D Cad Modelling
Visual Modelling and Rendering
Understand and convey Engineering challenges to Designers.
I worked on ALIAS, CATIA, Keyshot, Photoshop, Illustrator.
Visual Modelling and Rendering
Understand and convey Engineering challenges to Designers.
I worked on ALIAS, CATIA, Keyshot, Photoshop, Illustrator.
March 2013
- August 2014
India
Topgear Transmissions
Internship
Studying the gear mechanisms and the human flow in the plant.
June 2012
- June 2012
India
MIT Skills
Computer Aided Design (CATIA) Mentor
I was teaching CATIA CAD software to the bachelor of engineering students.
August 2012
- November 2014
Pune, India
UX Design Lead (Contract)
June 2020
- Present
UX Design Lead (Contract)
June 2020
- Present
Education
MIT Institute Of Design
Masters in Product Design
Industrial Design and Product Design
Design Skills
Prototyping Skills
Form Understanding
3D Modelling Skills
Rendering Skills
Design Skills
Prototyping Skills
Form Understanding
3D Modelling Skills
Rendering Skills
August 2014
-
Pune, India
MIT Skills
Post Graduate Diploma in Product and Tool Design
It was a 6 months course.
The course included detailed study of 3D CAD Modeling Software, which included
CATIA
ALIAS
SOLIDWORKS
It also included basic knowledge about
Tool Design
Anasys(BAsic Analysis)
Product Design
The course included detailed study of 3D CAD Modeling Software, which included
CATIA
ALIAS
SOLIDWORKS
It also included basic knowledge about
Tool Design
Anasys(BAsic Analysis)
Product Design
September 2012
- March 2013
Pune, India
Solapur University
Bachelor of Mechanical Engineering
The Bachelor of Mechanical Engineering was of 4 years.
It included the subjects related to Engineering Design and Manufacturing.
It included the subjects related to Engineering Design and Manufacturing.
August 2008
- June 2012
Solapur, India
Languages
English (Fluent),
Hindi (Native),
Marathi (Native),
Awards
Skills
Adobe Illustrator,
Adobe Photoshop,
Adobe XD,
Alias,
Catia,
HMI Design,
Industrial Design,
Keyshot,
Packaging Design,
Strategic Brand Design,
User Experience Design,