Ranked by Lürzer’s Archive as the #2 Creative Director in Argentina for the last 5 years, Pablo assumed as Chief Creative Officer of GREY Dubai, after a successful stint at Wunderman Thompson globally, and a journey that has seen him thrive at different agencies, in multicultural markets: from Argentina and Mexico to the USA and now the UAE.

In previous years, he has helped LatinWorks to place #9 in all USA on Ad Age’s Agency A-List, DDB #1 Mexican agency on the Gunn Report 2012, and #2 in 2011. One of his best-known ideas, the world’s first deodorant designed for people with upper limb and visual disabilities (aka Degree Inclusive), won the first-ever Cannes Grand Prix in Innovation for Argentina and the first in Wunderman Thompson’s history.

His work for Unilever, IKEA, Burger King, Bose, Philips, LEGO, and Volkswagen is well-known amongst audiences, juries, and the press alike, having been featured in Fast Company, VICE, Contagious, Ad Age’s Pick of the Day, Adweek, Lürzer’s Archive cover, Forbes, The WSJ, and Reddit. One of his projects is also part of the permanent collection at the Poster House Museum in NYC.

Featured in most of the young creative competitions, Pablo has also been awarded 1 Grand Prix at Cannes, another 14 Grand Prix, and over 500 awards (78 Golds) at every major international festival, including Cannes, D&AD, One Show, Clio, ANDY, ADC, NYF, LIA, and Effie, among many others. He has chaired and judged at 22 international festivals, such as Cannes, One Show, and the NYF.