Gordon Eckler

Senior Art Director

Oakland, CA, USA
I've worked in marketing and brand development with small businesses to corporate titans. I've created identity packages, branding style guides, marketing material, print collateral, web icons, promotional items, custom lettering, advertising campaigns for the large and small, presentations, skateboard graphics, environmental signage, event design, retail store displays, trade show booths and art direction of photo and video shoots.

Work Experience

Rally Health

Sr. Art Director of Brand

While at Rally Health I've worked on large scale environmental designs, branded the Rally Innovation Summit, designed event activations, a brand tool kit to accompany our style guide, created key visuals for all major marketing campaigns, as well as art directed multiple video spots featuring comedian Kevin Hart, Maria Menounos and NFL running back Melvin Gordon.
April 2016 - Present San Francisco, California, United States

GoldieBlox, Inc

Sr. Graphic Designer

At GoldieBlox I art directed all visuals for the sales and marketing departments (print and digital). Projects range from catalogs to landing pages to art directing all lifestyle and product photo shoots. As our small company has grown I now supervise a small team of Jr. designers, interns and production artists. Over the last year and a half I've had the opportunity to work on large projects such as the redesign and mobilization of GoldieBlox.com, multiple trade show booth designs including our 2015 Toy Fair booth that was featured on The Today Show, and lastly the company's corporate brand standards for internal and external use.
May 2014 - April 2016 California, United States


Freelance Graphic Designer

Projects ranged from brand identities, logo marks, advertising, social media marketing, landing pages, web & app icons, vector illustration, printed collateral, custom lettering, apparel and retail store displays. A few clients I worked with were: Geometry Global, Bucktrout Creative, Holografik,
GoldieBlox, Zozi.com, Square State Skate, The Roxie Theatre,
Ethan Indorf and Lowcard Magazine to name a few.
January 2013 - April 2014 Oakland, California, United States

Electronic Arts

Mid-level Graphic Designer (contract)

I was hired by ASG-Spark to work on corporate identity branding for EA (Electronic Arts) in Redwood City, CA. While working with EA I designed print advertisements, web assets & icons for EA.com, environmental signage inside of EA head quarters, corporate print collateral, and an identity for a global hackathon event scheduled for February, 2014.
August 2013 - December 2013 California, United States


Art Director (freelance)

Working with Mekanism, I have had the opportunity to art direct two 30-second ad spots for Pepsi soft drinks and a General Electric commercial. On these two projects I enjoyed being able to work closely with directors and having greater responsibility for making the whole production come to life.
January 2011 - April 2013 San Francisco, California, United States

Plaid Again Screen Printing

Founder / Creative Director

While I ran Plaid Again Screen Printing I worked hand-and-hand with each and every client. Some only needed the printed done, but not most. The majority of my clients I worked with them in assistance of their marketing, advertising, graphics, pre-production, color separations, screen burning, color mixing, pantone matching, shipping and customer relations. I worked with City Car Share, Stubhub.com, Mekanism, The Bay Area Derby Girls, Cruz Skate Shop, DLXSF and Real Skateboards to name a few.
January 2011 - December 2012 California, United States


Maryland Institute College Of Art (MICA)

Bachelors of Fine Arts in Graphic Design

September 1997 - December 2001 Baltimore, Maryland, United States


English (Native),


Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Art Direction, Branding, Color Theory, Custom Lettering, Identity Design, Layout, Lettering, Marketing, MS Word, Socail Media Marketing, Typography,