marla norton

Madison, WI, USA
Experienced with both in-house and agency integrated creative marketing for private and public sector. Highly experienced in print and online media, social media, art direction, copywriting, photography, photo direction, photo styling, photo propping, illustration, problem solving, project management, production, prepress, creative collaboration, and new media. With a client base consisting of political campaigns, education/public sector, advertising agencies, radio stations, healthcare, manufacturing, apparel, printers, photographers, and musicians. Carrying and managing projects from concept to completion. Focused on creating projects that best fit my clients needs, that are on time, under budget, that are done with the highest degree of quality and have optimal return on investment.

Work Experience

Max Communications Public Relations

Contract Graphic Designer

Contract Graphic Designer on communication design projects for clients such as Chasing Fireflies, Charming Shoppes - Sonsi, Colony Brands, Kemper Development - Bellevue Collection
August 2010 - Present Fairfield, Connecticut, United States

University Of Wisconsin Extension Continuing Education, Outreach & E-Learning

Marketing Communications Graphic Designer

Fulfilling the Continuing Education, Outreach & E-Learning (CEOEL) division's mission of providing educational and economic development opportunities for Wisconsin residents. Working in print and web medias to deliver the message of the CEOEL and the University of Wisconsin System's Growth Agenda.
• Strategic development of integrated marketing communications for Continuing Education, Outreach & E-Learning.
• Advertising for all programs through statewide online and print media.
• Brand development for existing and new Continuing Education, Outreach & E-Learning programs.
• Design of Continuing Education, Outreach & E-Learning program websites.
• Research, design and development of online learning community environments, new academic programs, desktop application development and course design.
January 2008 - Madison, Wisconsin, United States

Design Madison

Education Chair

Volunteer Board Member for Design Madison, a non-profit organization with a mission to amplify the impact that design has on our society. But get right down to it, and we're about bringing together Madison's brightest creative thinkers. It's simple, really. We are where talent meets inspiration.
September 2008 - Madison, Wisconsin, United States

Walnut Hollow

Graphic Designer

Designer of business to business and business to consumer marketing materials for a leading manufacturer in the crafting industry. Responsible for the design of advertising, point of purchase signing, product packaging, product promotional fliers, trade show signing and materials, training books for retailers, and creating an e-commerce website.
January 2007 - January 2008 Dodgeville, Wisconsin, United States

Fair Indigo

Contract Graphic Designer

Contract graphic designer for the business launch of Fair Indigo. Responsibilities covered design for a number of business operations including Communications/Public Relations, Marketing, Product Development, Merchandising and Retail.
July 2006 - January 2007 Madison, Wisconsin, United States

Pixelzz Design, LLC

Owner/Graphic Designer/Art-Creative Director

Building and growing a freelance design business that specializes in Web Design, Graphic Design, Marketing Communications and Advertising. Working to provide a high quality product for all clients. Projects including numerous design and integrated marketing projects including: web, marketing materials, e-marketing, social/professional networking, analytics, product development, packaging, media kits, signing, outdoor advertising, sales sheets, environmental design, catalog, brochure and corporate identity. Clients including: Fair Indigo, Concentre Communications, Integre Advertising, 5 Spot Creative, K-Style, Bella Creative, Lau Kune Do Temple of Martial Arts, dugOdug Productions, Phil Garthwaite for Wisconsin State Assembly, Kevin Garthwaite for Wisconsin State Assembly, Willing Print and Design, Quality Print, Small Pond Productions, Sapphire Photo Studio, KCUE/KWNG/KCLH Radio, Walnut Hollow and Wisconsin Morgan Horse Club.
July 2005 - Madison, Wisconsin, United States

Stardust Corporation

Graphic Designer/Marketing Specialist

Responsible for moving all marketing and creative in-house for a business to business apparel supplier. Projects included yearly catalogs, specialty catalogs, trade advertising, online catalogs, product photo shoots, and all direct mail marketing.
March 2005 - February 2006 Verona, Wisconsin, United States

Lands' End

Production Designer

Working with the Lands’ End internal design agency on projects, including all Sears Media, Style Guides, Look Books, and Advertising/Public Relations. Daily responsibilities including:
• Responsible for maintaining the overall branding of the Lands’ End image.
• Designing packaging, weekly preprints, retail signage, look books, gift guides, press kits and many other items involving branding of the Lands’ End logo.
• Completed redesign of corporate collateral, packaging, and labeling.
• Taking creative direction from Creative Directors for Copy and Art, and working collaboratively with copywriters and other designers.
• Support of the Lands’ End Executive team in projects.
• Working with print and color vendors to accurately develop all publications; with color reviews, quality assurance, and press checks.
• Editing of film and digital images from photo shoots.
September 1997 - February 2005 Dodgeville, Wisconsin, United States

Education

Franklin University

Bachelor of Science, Digital Communications/eMarketing

Activities and Societies: President's List, Dean's List
January 2002 - December 2005 Columbus, Ohio, United States

Minneapolis College Of Art And Design

Web Development

Additional Coursework in web development.
April 2008 - Present Minneapolis, Minnesota, United States

University Of Wisconsin-Milwaukee

Journalism Mass Communications

Additional coursework in Journalism Mass Communications.
June 2008 - August 2008 Milwaukee, Wisconsin, United States

Madison Area Technical College

CIS Programmer/Analyst

Madison, Wisconsin, United States

Madison Area Technical College

Associate of Arts, Commercial Art/Graphic Design

Madison, Wisconsin, United States

Awards

University Continuing Education Association

Gold, Silver, and Bronze Marketing Awards

201003

University Continuing Education Association

Sliver Marketing Awards

200903

Skills

Art Direction, Integrated Marketing, Social Media Marketing, Brand Identity, Communications Design, Drupal, Environmental Design, FSC Compliant Print Design, Graphical User Interface (GUI) Design, Illustration, Joomla, Online Portfolios, Package Design, Photo Styling, Photography, Project Management, SEO, Television And Radio Advertising, Videography, WordPress,

Additional Information

Experienced with both in-house and agency integrated creative marketing for private and public sector. Highly experienced in print and online media, art direction, copywriting, photography, photo direction, photo styling, photo propping, illustration, problem solving, project management, production, prepress, creative collaboration, and new media. With a client base consisting of political campaigns, education/public sector, advertising agencies, radio stations, healthcare, manufacturing, apparel, printers, photographers, and musicians. Carrying and managing projects from concept to completion. Focused on creating projects that best fit my clients needs, that are on time, under budget, that are done with the highest degree of quality and have optimal return on investment.