marla norton
Madison, WI, USA
608-219-0675
be.net/pixelzz
Experienced with both in-house and agency integrated creative marketing for private and public sector. Highly experienced in print and online media, social media, art direction, copywriting, photography, photo direction, photo styling, photo propping, illustration, problem solving, project management, production, prepress, creative collaboration, and new media. With a client base consisting of political campaigns, education/public sector, advertising agencies, radio stations, healthcare, manufacturing, apparel, printers, photographers, and musicians. Carrying and managing projects from concept to completion. Focused on creating projects that best fit my clients needs, that are on time, under budget, that are done with the highest degree of quality and have optimal return on investment.
Work Experience
Max Communications Public Relations
Contract Graphic Designer
Contract Graphic Designer on communication design projects for clients such as Chasing Fireflies, Charming Shoppes - Sonsi, Colony Brands, Kemper Development - Bellevue Collection
August 2010
- Present
Fairfield, Connecticut, United States
University Of Wisconsin Extension Continuing Education, Outreach & E-Learning
Marketing Communications Graphic Designer
Fulfilling the Continuing Education, Outreach & E-Learning (CEOEL) division's mission of providing educational and economic development opportunities for Wisconsin residents. Working in print and web medias to deliver the message of the CEOEL and the University of Wisconsin System's Growth Agenda.
• Strategic development of integrated marketing communications for Continuing Education, Outreach & E-Learning.
• Advertising for all programs through statewide online and print media.
• Brand development for existing and new Continuing Education, Outreach & E-Learning programs.
• Design of Continuing Education, Outreach & E-Learning program websites.
• Research, design and development of online learning community environments, new academic programs, desktop application development and course design.
• Strategic development of integrated marketing communications for Continuing Education, Outreach & E-Learning.
• Advertising for all programs through statewide online and print media.
• Brand development for existing and new Continuing Education, Outreach & E-Learning programs.
• Design of Continuing Education, Outreach & E-Learning program websites.
• Research, design and development of online learning community environments, new academic programs, desktop application development and course design.
January 2008
-
Madison, Wisconsin, United States
Design Madison
Education Chair
Volunteer Board Member for Design Madison, a non-profit organization with a mission to amplify the impact that design has on our society. But get right down to it, and we're about bringing together Madison's brightest creative thinkers. It's simple, really. We are where talent meets inspiration.
September 2008
-
Madison, Wisconsin, United States
Walnut Hollow
Graphic Designer
Designer of business to business and business to consumer marketing materials for a leading manufacturer in the crafting industry. Responsible for the design of advertising, point of purchase signing, product packaging, product promotional fliers, trade show signing and materials, training books for retailers, and creating an e-commerce website.
January 2007
- January 2008
Dodgeville, Wisconsin, United States
Fair Indigo
Contract Graphic Designer
Contract graphic designer for the business launch of Fair Indigo. Responsibilities covered design for a number of business operations including Communications/Public Relations, Marketing, Product Development, Merchandising and Retail.
July 2006
- January 2007
Madison, Wisconsin, United States
Pixelzz Design, LLC
Owner/Graphic Designer/Art-Creative Director
Building and growing a freelance design business that specializes in Web Design, Graphic Design, Marketing Communications and Advertising. Working to provide a high quality product for all clients. Projects including numerous design and integrated marketing projects including: web, marketing materials, e-marketing, social/professional networking, analytics, product development, packaging, media kits, signing, outdoor advertising, sales sheets, environmental design, catalog, brochure and corporate identity. Clients including: Fair Indigo, Concentre Communications, Integre Advertising, 5 Spot Creative, K-Style, Bella Creative, Lau Kune Do Temple of Martial Arts, dugOdug Productions, Phil Garthwaite for Wisconsin State Assembly, Kevin Garthwaite for Wisconsin State Assembly, Willing Print and Design, Quality Print, Small Pond Productions, Sapphire Photo Studio, KCUE/KWNG/KCLH Radio, Walnut Hollow and Wisconsin Morgan Horse Club.
July 2005
-
Madison, Wisconsin, United States
Stardust Corporation
Graphic Designer/Marketing Specialist
Responsible for moving all marketing and creative in-house for a business to business apparel supplier. Projects included yearly catalogs, specialty catalogs, trade advertising, online catalogs, product photo shoots, and all direct mail marketing.
March 2005
- February 2006
Verona, Wisconsin, United States
Lands' End
Production Designer
Working with the Lands’ End internal design agency on projects, including all Sears Media, Style Guides, Look Books, and Advertising/Public Relations. Daily responsibilities including:
• Responsible for maintaining the overall branding of the Lands’ End image.
• Designing packaging, weekly preprints, retail signage, look books, gift guides, press kits and many other items involving branding of the Lands’ End logo.
• Completed redesign of corporate collateral, packaging, and labeling.
• Taking creative direction from Creative Directors for Copy and Art, and working collaboratively with copywriters and other designers.
• Support of the Lands’ End Executive team in projects.
• Working with print and color vendors to accurately develop all publications; with color reviews, quality assurance, and press checks.
• Editing of film and digital images from photo shoots.
• Responsible for maintaining the overall branding of the Lands’ End image.
• Designing packaging, weekly preprints, retail signage, look books, gift guides, press kits and many other items involving branding of the Lands’ End logo.
• Completed redesign of corporate collateral, packaging, and labeling.
• Taking creative direction from Creative Directors for Copy and Art, and working collaboratively with copywriters and other designers.
• Support of the Lands’ End Executive team in projects.
• Working with print and color vendors to accurately develop all publications; with color reviews, quality assurance, and press checks.
• Editing of film and digital images from photo shoots.
September 1997
- February 2005
Dodgeville, Wisconsin, United States
Education
Franklin University
Bachelor of Science, Digital Communications/eMarketing
Activities and Societies: President's List, Dean's List
January 2002
- December 2005
Columbus, Ohio, United States
Minneapolis College Of Art And Design
Web Development
Additional Coursework in web development.
April 2008
- Present
Minneapolis, Minnesota, United States
University Of Wisconsin-Milwaukee
Journalism Mass Communications
Additional coursework in Journalism Mass Communications.
June 2008
- August 2008
Milwaukee, Wisconsin, United States
Madison Area Technical College
CIS Programmer/Analyst
Madison, Wisconsin, United States
Madison Area Technical College
Associate of Arts, Commercial Art/Graphic Design
Madison, Wisconsin, United States
Awards
University Continuing Education Association
Gold, Silver, and Bronze Marketing Awards
201003
University Continuing Education Association
Sliver Marketing Awards
200903
Skills
Art Direction,
Integrated Marketing,
Social Media Marketing,
Brand Identity,
Communications Design,
Drupal,
Environmental Design,
FSC Compliant Print Design,
Graphical User Interface (GUI) Design,
Illustration,
Joomla,
Online Portfolios,
Package Design,
Photo Styling,
Photography,
Project Management,
SEO,
Television And Radio Advertising,
Videography,
WordPress,
Additional Information
Experienced with both in-house and agency integrated creative marketing for private and public sector. Highly experienced in print and online media, art direction, copywriting, photography, photo direction, photo styling, photo propping, illustration, problem solving, project management, production, prepress, creative collaboration, and new media. With a client base consisting of political campaigns, education/public sector, advertising agencies, radio stations, healthcare, manufacturing, apparel, printers, photographers, and musicians. Carrying and managing projects from concept to completion. Focused on creating projects that best fit my clients needs, that are on time, under budget, that are done with the highest degree of quality and have optimal return on investment.