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Through listening to a client, researching and gaining a clear understanding of the audience, I find the right combination of concept, visual and content to meet a brief effectively.

I have worked with a series of large retailers including H&M, Levi’s and the Truworths group on corporate image and communication… Read More
Through listening to a client, researching and gaining a clear understanding of the audience, I find the right combination of concept, visual and content to meet a brief effectively.

I have worked with a series of large retailers including H&M, Levi’s and the Truworths group on corporate image and communication. My approach has also been molded by working with specialised design studios, fashion designers and most recently exhibition design. Highlights have included winning a Loerie award for an environmentally friendly shopping bag campaign for YDE, illustrating the COS 2010 Spring/Summer collection, being featured by Grafik magazine and assisting the re-development of a set of galleries for The Royal Museum of Scotland.

I have always been fascinated by how fashion reflects and affects the constantly changing face of society. As a graphic designer, fashion is my main area of interest but not my exclusive focus. I am passionate about utilising and expanding my creative, visual and conceptual ability with any project I approach.

Having spent the first years of my career in my native South Africa, I have moved to London lured by its progressive fashion and design industry – applying the design disciplines and flair of my own culture. Read Less
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