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Experienced Creative Director with 20 years of experience on global and regional brands managed from Paris and Asia (Tokyo, Singapore, Hong Kong).
An eye for premium and luxury brands.

Pierre began in Paris as an assistant art director at Alice, a renowned agency for it’s crafting and attention to details.

A… Read More
Experienced Creative Director with 20 years of experience on global and regional brands managed from Paris and Asia (Tokyo, Singapore, Hong Kong).
An eye for premium and luxury brands.

Pierre began in Paris as an assistant art director at Alice, a renowned agency for it’s crafting and attention to details.

About two years after, he was fortunate enough to start working under the supervision of one of the best French creative teams at BDDP (now TBWA\PARIS) on brands like TAG Heuer, BMW, Virgin Megastore, Toys“r”us, just to name a few.

Another couple of years there and he became Art Director responsible for a pan-european film for the premium beer, Kronenbourg 1664.
Pierre supervised the first ever, global print campaign for Accor group.
The concept grabbed an Effie and ran for many years.

Another global print campaign for TAG Heuer and then, in 2001, he spent a few months in Vietnam to get in touch with his Vietnamese roots.
After this experience he decided to leave Paris and joined TBWA in Tokyo.
Pierre worked on Nissan, Frisk, Haagen Dazs, Adidas and Chivas. It was also where he met his beautiful wife, Yoko.

After 3 years, they came back to Paris and had their first child.
Paris provided a pan-european print campaign for the launch of the new BMW 3 Series and some interesting freelance projects. But they missed Asia.

First it was Singapore with Batey, then over to Ogilvy in Hong Kong where he has focused Pan-Asian TVCs for Pond’s cosmetic (Unilever) and a project for Prudential.
After winning the Shangri-La pitch, Pierre led the award winning campaign "It's in our nature".

Mukashi Mukashi, which is Japanese for "Once upon a time...", is the name of the design and communication consultancy he launched in 2012.

In August 2015, Pierre joined Edelman as Creative Director North Asia, helping the leading PR and communications consultancy to accelerate its creative transformation toward a more integrated agency model.

Along the way, Pierre received some awards and distinctions.
But more importantly, he’s met great people. Read Less
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