Phumelele Dimba

Digital Account Director

Johannesburg, South Africa
I am a highly motivated and passionate individual with a strong expertise in digital brand management and a proven track record in fostering successful client relationships through effective collaboration.

Work Experience

Clockwork Media

Digital Account Director

Current Clients:
- BankservAfrica: PayShap (New product launch)
- Al-Imdaad Foundation
- Glencore
- Tarsus Distribution
- MAST (New brand launch)
- Openserve
- JSE

Contact People:
Nivenia Davis (Group Account Director)
c. 084 507 7741

ROLE & RESPONSIBILIES

CLIENT RELATIONS:
- Cultivate strong client relationships through regular status meetings, ensuring clear communication & understanding of client needs versus wants.
- Expertly address & resolve client concerns and issues, fostering trust & loyalty.
- Strategically devise & implement methods to upsell services to existing clients while identifying new growth opportunities.
- Perform comprehensive performance evaluations & recon assessments during management meetings.

BUDGETING:
- Craft precise project timelines & budget allocations for digital campaigns, ensuring optimal resource utilization.
- Conduct weekly sales meetings with finance & the CEO to forecast sales.

WORKING WITH THE BROADER TEAM:
- Collaborate seamlessly with diverse departments including Developers, Strategists, PR, Designers, Copywriters, Social Media Community Managers, & QA to deliver output.
- Ensure the strategic and creative excellence of team deliverables in response to client briefs.
- Efficiently manage high-priority, time-sensitive digital projects, continuously demonstrating proactive initiative.
- Foster & sustain relationships with partner agencies to maximize synergy & collaboration.

MY INTERNAL TEAM:
- Provide effective oversight to the account management team, comprising three members, to maintain excellence.
- Optimize team output & efficiency through coordination & daily status meetings.
- Set clear goals for team members, empowering them to achieve targets & excel.
- Identify & nurture growth opportunities for team members, fostering professional development.
- Conduct quarterly performance reviews, facilitating continuous improvement & skill enhancement within the team.
May 2022 - Present South Africa

Clockwork Media

Senior Digital Account Manager

Clients included:
- Acer Africa
- Predator Africa
- IQbusiness
April 2020 - April 2022 South Africa

Joe Public United

Digital Project Manager

As a Project Manager at Joe Public United, I excelled in orchestrating successful campaigns and always-on content plans, while managing budgets and project plans. My commitment to upholding the highest quality standards ensured that every project I oversaw exceeded expectations. I also fostered strong client relationships through effective communication and seamless collaboration. I had the honour of working with the below brands:

South African Breweries (Corporate Account)
Chicken Licken
ASSUPOL LIFE
Royco SA
Mahindra SA (#ChallengeAccepted social media campaign)

Contact People:
Chipo Nhapata (Former Business Unit Director)
c. 074 255 4061
November 2019 - March 2020 South Africa

Joe Public Connect

Social Media Manager

Throughout my tenure as the Social Media Lead for the esteemed SAB account, I played a pivotal role in driving impressive results through strategic initiatives and creative prowess. My diverse skill set encompassed monthly content ideation, trend-spotting, community management, comprehensive campaign reporting & analysis, cutting-edge always-on media strategies, and streamlining efficient ways of working. I took charge of the online presence and maintenance of the following high-profile brands:

South African Breweries portfolio
- SAB Corporate
- SAB Entrepreneurship
- SAB 18 Plus (Be The Mentor)
- SAB World of Beer

I have been involved in the following process and campaign roll out for the following brands:
- Castle Milk Stout (Clan Names)
- REDDS SA (Joy In July 2017-2019)
- Amnesty International (#SignTheSmileOff)

From time to time I assisted with community management for the following brands:
- Chicken Licken
- Anglo American
- Assupol

I liaised with the client and media company (Vizeum, Initiative Media) on a daily basis to ensure that we are aligned with our communication and set the best targeting for our brands.

Contact People:
Chipo Nhapata (Former Business Unit Director)
c. 074 255 4061

Ben Krawchuk (Former Operations Manager)
c. 083 603 4057
July 2017 - October 2019 South Africa

DDB South Africa

Social Media Community Manager

I possess a proven track record of successfully curating captivating social media content and skillfully managing and compiling reports for renowned brands:

- Medal Paints
- DDB South Africa
- Nigerian Breweries (Maltina and Amstel Malta)
- Honda SA
- SANBS (copywriting related projects)

I liaised with the client and media company (POPI Media) to ensure that we are aligned with our communication.

Contact Person:
Heinrich Van Den Worm (Head of Digital at the time)
c. 072 353 4487
e. heinrich.vandenworm@ddb.co.za
November 2016 - June 2017 South Africa

Fogg Experiential Design

Jnr Copywriter and Social Media Community Manager

Enthusiastically driving digital engagement and brand success, I took the lead in crafting captivating social media content, skillfully managed vibrant online communities, expertly compiled performance reports, and actively contributed to stimulating copywriting projects for an impressive portfolio of renowned brands:

- Eskom Hld SOC Ltd
- Operation Khanyisa
- 49M
- Smart.Life

South African Tourism
- Lilizela Awards
- INDABA Tourism

Contact Person:
Alex Andrews (Production co-ordinator)
c. 083 411 6110
e. alexandrewsinbox@gmail.com
April 2013 - April 2016 South Africa

BaseTwo

Copywriter Intern

As a proactive and intern, I played a vital role in contributing to digital campaigns, direct marketing initiatives, mailers, and social media strategies for renowned brands. Through my innovative ideas and relentless dedication, I contributed significantly to the development and execution of the below brands:

- Absa
- Protea Hotel Fire & Ice
- Hotel 224
- Telkom
- Tabasco
- Russell Hobbs

Contact person:
Lize Du Plessis (Copywriter)
c. 083 590 1200
November 2012 - December 2012 South Africa

NativeVML

Freelance Social Media Content Creator

Standard Bank takes immense pride in actively sponsoring a diverse range of exciting events, and I had the distinct pleasure of engaging the audience through live tweeting during these exceptional occasions.

- Global Entrepreneurship Week
- TEDx Pretoria
- Easter Rugby Festival 2015

Contact person:
Lee Moorcroft (Project Manager)
e. lee@native.co.za
w. 011 555 3800
November 2014 - July 2015 South Africa

Adnotes Digital

Social Media Consultant

I demonstrated my commitment to fostering growth and professional development within the team by proactively organizing a highly successful Social Media Best Practice Training program. This bespoke initiative empowered our employees with valuable insights into Facebook and Twitter Analytics, along with a comprehensive introduction to Hootsuite, a leading social media management platform available for free.

Brands:
Taxi Map
The Ulwazi Programme

Contact Person:
Nathi Mbele (CEO)
c. 083 411 6110
e. Nathi.Mbele@adnotes.co.za
August 2015 - March 2016 South Africa

FRESHA- Fire Resistance Housing

Copywriter

Vega School of brand Leadership provided me with not only excellent educational experience but also a brand challenge with real clients.

FRESHA - Fire Resistant Housing is an NGO that was in need of a brand identity and a four phase launch framework. Working with a team of eight young talented creatives needed a lot of patience and brewed beverages. But I must say we rocked the client's socks off.

Contact Person:
Steffie Betts (Relationship Navigator)
e. SBetts@vegaschool.com
t. 031 569 1415
July 2012 - South Africa

Education

Vega School Of Brand Leadership

BA Degree Brand & Communications, Specialising in Copywriting

My educational skills at Vega School of Brand Leadership have taken me a thorough a full knowledge and understanding of the following modules:

• Brand Strategy
• Critical Studies
• Copywriting
• Creative Development*
• Digital Media

Contact Person:
Steffie Betts (Relationship Navigator)
e. SBetts@vegaschool.com
t. 031 569 1415
January 2010 - December 2013 South Africa

IAB South AFricav

Marketing Essentials Certificate

IAB SA hosted a Marketing Essentials Course that took place at Ogilvy (Johannesburg). I completed this course with a foundational overview of the most important concepts and practises in digital marketing management.

1. Digital Essentials hosted by Kelvin Jonck
2. SEO hosted by Ryan Sauer
3. Online Advertising hosted by Dylan Robberts
4. Email Marketing hosted by Vera Robertson

Contact person:
Janice Wilson (PR Manager)
e. Janice@native.co.za
w. 011 555 3800
October 2015 - November 2015 South Africa

Twitter Flight School

Twitter Accreditation

Twitter Flight School is an online course that takes users through a dynamic learning experience to help craft the best ways of integrating Twitter into your work.
January 2017 - January 2017

SHAW ACADEMY

Diploma in Digital Marketing

With a simple mission being to educate everyone, everywhere. Shaw Academy's online course has taken me through.
Lesson 1: Online Fundamentals - The Start of Your Success
Lesson 2: Target Audience - Who is Your Customer
Lesson 3: Google PPC & SEO - Acquiring the Right Leads for Less
Lesson 4: Affiliate Marketing - Developing Strategic Partnerships Online
Lesson 5: Facebook - Targeted Advertising for Lead Generation
Lesson 6: Sales Funnel - Nurturing Your Leads
Lesson 7: Data Driven Marketing and Sales
Lesson 8: Strategy – Retention and Recurring Revenue
February 2017 - March 2017

Languages

Zulu (Fluent),
English (Fluent),
Xhosa (Fluent),

Awards

New Generation Social & Digital Media Awards

GOLD: Best Agency Community Engagement Manager Award | Sponsored by Futuretech Media

2018

New Generation Social & Digital Media Awards

GOLD: Most Innovative Gamification Campaign | Beer Finder Cape Town 2018: South African Breweries

2018

Loeries

FINALIST: Digital & Interactive - Applications, Games & Interactive tools category | Invisible Issue: South African Breweries

2018

Assegai Awards

LEADER: The Innovative Solutions category. South African Breweries - ‘Your Business in Lights’ Billboard

2018

Loeries

CRAFT Certificate Winner: VUKA | Be The Mentor: South African Breweries

2019

New Generation Social & Digital Media Awards

SILVER: Most Innovative Digital Campaign by a Small Agency | Your Business in Lights: South African Breweries (Entrepreneurship)

2018

New Generation Social & Digital Media Awards

Bronze Winner: Most Innovative Gamification Campaign Award for Acer InstaQuest

2021

New Generation Social & Digital Media Awards

Bronze Winner: Best Online Competition Award for Acer InstaQuest

2021

Skills

Account Management, Analytical Skills, Brand Management, Brandseye, Communication Skills, Copywriting, Crimson Hexagon, Firefox, Google Chrome, HootSuite, Illustrator, Microsoft Office, Organisational Skills, Photoshop, Proactive, Project Management, Safari, SEO Copywriting, SEO Tagging, SilverStripe, Social Bakers, Social Media Consultant, Social Media Content Creation, Social Media Monitoring, Social Media Planning, Social Media-Live Experience, Strategy Planning, UTM Tagging, WordPress, Writing Social Media Report,

SOCIAL MEDIA TRAINING

Lead a Social Media 101 training to the former Vice President of AB InBev Africa Zone, Doreen Kosi.

Lead a LinkedIn 101 and workshop to the Vice President of People at AB InBev Africa Zone, Lucia Swartz.

Lead a Social Media 101 (brand related) presentation for SAB Africa Zone.

Lead a Social Media 101 training to the Vice President of AB InBev Africa Zone, Zoleka Lisa.

Lead a LinkedIn 101 and workshop (personal profiles) for SAB Corporate Affairs team.