In my role at Gio-Goi I work closely with the Head of design on main range product as well as managing our sub brand Gio-Goi Trakstar.
Gio Goi Trakstar was a brand designed exclusively for JD sports Gio’s largest account, but for AW12/13 was launched as an independent brand to sit along main range to national and international customers. Designed and managed by myself with the direction of the head of design the brand was launched successfully to our agents and is just now entering its first selling period. It has been my role to manage the development process through to SMS and build a multi product range bearing in mind a tight range plan, development critical path and costings. This involved initially producing in-depth mood boards for the forthcoming season, showing the overall look and atmosphere of the collection, trend forecasts, colour and suggested applications. It has proved essential in working towards tight deadlines to build and maintain my own personal design critical path. This allowed me to build in enough time to produce a fashion forward trend driven range, although the decision to design and launch the collection was made very late in the season. Using my in-depth knowledge of working closely with factories from previous supplier roles, it has proven essential to maintain clear communication and build strong relationships to get the SMS samples in on time. I have worked closely with our product development team on the creation of suitable specs and overseeing and commenting on current production for main range knitwear and Trakstar.
I have also had the opportunity to work on several main range products including the men’s AW12/13 knitwear range and the full high summer multi product capsule range.
- March 2012
London, United Kingdom
In my role at visage I was responsible for managing design and development of the men’s woven’s department. The products I was responsible for were outwear, casual shorts, swim shorts, denim shorts, and trousers. It was my responsibility as the senior designer to manage the design team and nurture our customer’s products from concept through to production along with the account managers. Our customer base included most of the high street with our largest accounts being Republic (all brands), Next, Burtons, Debenhams, Officers Club, USC as well as all the supermarket chains such as George and Tesco.
As the team leader it was my role to present in-depth research of the fashion market, whether it was by organising trips to tradeshows, shopping abroad, magazines, books or web literature. This assisted me in predicting future trends to enable myself and my team to design fashion forward large generic ranges to cover all woven’s product areas, and our extensive client base. Manage the whole development process involved working closely with our offices in India, Pakistan, China and Bangladesh. This also gave me the opportunity to visit China and Bangladesh to meet factories, fabric mills and printers and work closely on the development to ensure speed, efficiency and customer satisfaction.
Clear communication, organisation and building of strong relationships have proved to be essential in my time at Visage. With an extensive client list and reputation for fashion forward good quality products.
- February 2011
Manchester, United Kingdom