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I’m Phil and I’m a designer. I like to consider myself a practical and pragmatic person, that puts user needs above my own design aesthetic.

My process is based on user centred design principles and I get a kick out of testing, learning and then iterating based on feedback gained from user research. I love desi… Read More
I’m Phil and I’m a designer. I like to consider myself a practical and pragmatic person, that puts user needs above my own design aesthetic.

My process is based on user centred design principles and I get a kick out of testing, learning and then iterating based on feedback gained from user research. I love designing with context, meeting with and gaining empathy for people is an important part of the process.

I’ve worked as a design lead across many projects and I enjoy collaborating with others as a member of agile teams. Working with and learning from other people with different experiences and skill-sets only makes the end result stronger.

I like to apply design thinking processes to help find solutions to hard problems. I believe solutions and ideas that improve the overall user experience are not the sole responsibility of a designer or UX person. Everyone in the team is responsible for the users experience and the ‘right’ solution can come from anyone.

In my current role as the Customer Centred Design Lead on SBS On Demand I’m focused on helping the team listen to, and design with the user in mind. Read Less
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