Peter Schmidt

Senior Industrial Designer

Los Angeles, CA, USA
With over 10 years of both consulting and corporate in house industrial design experience, I am currently working directly with brands to bring emotive, disruptive experiences to their consumers.

Work Experience


Senior Industrial Designer

September 2015 - Los Angeles, California, United States


Industrial Design Consultant

Senior Industrial Design Consultant
• Responsible for the user experience, conceptualization, design, refinement,
implementation, and vendor liaison of products across multiple categories including
the tablet/device and networking ecosystem
• Worked closely with Program Management, Product Marketing, Brand Directors,
Mechanical Engineers, Electrical Engineers, and Vendors to execute design solutions
• Established new design language for Linksys SMB product line
May 2013 - July 2014 Playa Vista, California, United States

Peter Schmidt Industrial Design

Principal Designer

• Consulted directly with a diverse range of established brands and startups, such
as Belkin, Oster, Eskuche, Sunbeam, Novation, Lumenir, and DJ TechTools
• Consulted directly with industrial design firms such as Karten Design and Boombang
February 2011 - Present Los Angeles, California, United States

M-Audio (a Part Of Avid Technolog)

Senior Industrial Designer / Manager of Industrial Design Department

• Developed multiple successful product lines for the Consumer Electronics and Music
Industry channels for the M-Audio, Digidesign, and Avid brands
• In charge of establishing a design language for a broad scope of products including
speakers, keyboards, DJ controllers, and live sound / studio consoles for multiple brands
• Traveled to China to work closely with Contract Manufacturers as well as in-house
engineers to facilitate product manufacturing, maintain design intent, and ensure quality
• Single-handedly managed multiple projects at various stages of development from
research, design strategy, concept generation, 3D implementation, maintaining of
design intent and brand consistency with overseas vendors, to review of production
samples for quality control
• Worked closely with Marketing and Brand Management teams to establish a design
language strategy for Avid rebrand and sub-brands
• Managed design
February 2006 - January 2011 Los Angeles, California, United States

Industrial Designer

Industrial Design Contractor

• Consulted at various Chicago firms (Radius Product Development, Ignite, USA Inc.,
Herbst LaZar Bell Inc., PDT, Tres Design, Beyond Design, Joss Design) as well as directly with clients of my own, participating in brainstorming, sketching and rendering
concepts, building prototypes and models, etc.

• Full-time contract Staff Industrial Designer position at Radius Product Development from July 2004 through May 2005
February 2004 - November 2005 Chicago, Illinois, United States

Spark Creative

Staff Industrial Designer

Staff Industrial Designer
• Developed successful solutions for the hardware and housewares industries for
such clients as Bosch, Butler, Unilever, Rubbermaid, and Thermos
• Developed strategies for emerging beverage trends for Hamilton Beach
• Various forms of research such as behavior mapping and consumer shadowing and interviewing
• Running brainstorm sessions as well as sketching independently to develop concepts
• Meeting with clients, presenting concepts, and maintaining contact throughout projects
• Managing engineers and vendors to create prototypes and maintain design intent
• Managing multiple projects simultaneously and meeting strict deadlines
• Managing freelance designers and interns
April 2001 - January 2004 Chicago, Illinois, United States