For the last 9 years I have worked for myself and designed for some of the biggest brands in the world: Kraft Foods in Zurich, Orange, The BBC, Carling and Kelloggs.

I have designed sub brands, websites and communications. I have built campaigns and experiences for those as well as other smaller and faster organisations.

I work in 2 dimensions and deliver against the principle that identifying what you want people to feel and then designing something that makes them feel that is one of the keys to delivering 21st century advertising.

I work designing both the tangible (package and products) and the intangible (websites and experiences). I have a deep interest in food, having written restaurant reviews, food articles and set up a street food business 5 years ago.

I work by myself as well as part of 21st century creative team (a CIC) and always look for new places to collaborate and stretch my talents. It is what I don’t know that interests me most. Read Less